Juice It Up! Continues Non-Traditional Unit Growth
Leading Raw Juice and Smoothie Chain’s Non-Traditional Locations Thrive
July 18, 2016 // Franchising.com // IRVINE, California – Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, has opened its newest non-traditional unit inside the LA Fitness in Arlington, Texas. This marks the chain’s ninth non-traditional opening, which are currently located on university campuses, inside fitness clubs and a minor league baseball park. Four more non-traditional venues are in development inside malls, convenience stores, and additional college campuses. The Arlington opening is the second Juice It Up! located inside a LA Fitness operated by Moe Al-Sharif and Kevin Johnson of Cure Health Care, LLC.
Juice It Up!’s franchise partners continue to recognize the lucrative business in the non-traditional arena, and are actively seeking unique venue opportunities that are a good fit for the brand’s products; which are designed to be both delicious and functional while meeting the nutritional wants and needs of guests at every level of health.
“Opening Juice It Up! in a gym has proved to be a very smart business investment as we are catering to guests who are dedicated to a healthy lifestyle and are looking for ‘food-as-fuel’ while on the go,” said franchisee, Moe Al-Sharif. “After exceeding sales expectations in our first gym location, we were eager to open our second Juice It Up! in a fitness center while continuing to grow with the brand.”
Non-traditional units, often operating on a significantly smaller footprint, are still able to offer the full Juice It Up! menu of blended-to-order real fruit and veggie smoothies, fresh-squeezed functional raw juices, and nutrient-rich superfruit bowls. In addition to refreshing smoothies and juices, Juice It Up! recently-introduced Smoothie Bowls where guests can transform their favorite Smoothie into a nourishing meal replacement, topped with fresh bananas, granola and a drizzle of honey.
“Juice It Up! has been a leader in the raw juice and smoothie segment for over 20 years and we have built an effective business model enabling our franchise partners to succeed in both traditional and non-traditional venues,” said Carol DeNembo, vice president of business development for Juice It Up! “Our partners have seen tremendous success in operating in high-traffic sites like malls, gyms and college campuses, where there is little to no segment competition. It’s clear that the Juice It Up! menu is perfect for venues where guests can grab something fast and still feel really good about it.”
The brand is currently awarding a variety of franchise opportunities including area development, single unit, and non-traditional store fronts such as college campuses, airports and gyms across all U.S. regions. Juice It Up! also offers franchise incentives for veterans of the U.S. military. Ideal franchisees possess an entrepreneurial spirit and a creative local store marketing mindset, and are passionate about living a healthy lifestyle. To learn more about the benefits of owning a Juice It Up! straight from current franchisees, watch https://youtu.be/qkn3vxafNOI and visit http://www.juiceitupfranchise.com for additional franchising details.
About Juice It Up!
Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With nearly 90 locations across California, New Mexico, Oregon, and Texas, the company is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.
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