The Melting Pot Announces Return to Mobile, Alabama as Part of Strategic Company Growth Plans
Burners Ignite as the Leading Polished Casual Fondue Restaurant Opens Doors to the Public on July 25
July 19, 2016 // Franchising.com // TAMPA, Fla. – The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today the return of its Mobile, Alabama location at 840 Montlimar Drive. This new company-operated location opens its doors to the public on Monday, July 25 and will feature a new, limited-time Fondue Across America menu for guests to enjoy through Labor Day. The Mobile announcement comes on the heels of the brand’s recently launched strategic initiative to expand its company-operated footprint as a vehicle for further growth.
“Increasing our national presence of company-operated units allows us to test store designs and new approaches to our menu while further increasing our understanding of our franchises day-to-day business operations,” said Dan Stone, chief business & people development officer at Front Burner. “Our rich history, unique brand positioning in the polished dining category mixed with our award-winning menu offerings all make for the perfect recipe for continued growth and success.”
In June, The Melting Pot debuted their limited-time summer menu, Fondue Across America, which features iconic fondue takes on some of America’s quintessential dishes like Chicago deep-dish pizza and New York cheesecake. The menu also showcases a line of signature craft cocktails inspired by favorite flavors from across the country.
The Mobile location also will showcase The Melting Pot's updated design initiative. After conducting a detailed seating analysis and study of customer design preferences, The Melting Pot created the optimal dining and bar space for guests.
“We are incredibly excited to re-introduce the residents of Mobile to The Melting Pot,” said Mike Lester, president of The Melting Pot Restaurants, Inc. “The Melting Pot brand remains strong and relevant, and while growth via franchising remains our top priority, we’ll continue our strategic growth strategy of increasing our number of company-operated locations through 2016 and beyond.
Domestically, the company is seeking new franchisees in select markets, including Houston, Texas; Los Angeles, California; Gainesville, Miami Beach and Fort Lauderdale, Florida; Des Moines, Iowa; the New York City area; and Charleston, South Carolina. On the international front, The Melting Pot is focusing its expansion efforts in target markets across Argentina, Brazil, Chile, Indonesia, Mexico, Singapore, South Korea and Taiwan.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Saudi Arabia, and the United Arab Emirates, and has over 10 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
To catapult the brand’s growth in the area, the company is actively seeking qualified franchisees and will host a franchising webinar on July 28 at 11 a.m. (EDT). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx.
To learn more about ownership opportunities with The Melting Pot, contact Christina Hobbs, director of franchise development for The Melting Pot, at email@example.com, or call 800-783-0867 ext. 109.
About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for more than 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates and over 10 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 2 casual dining restaurant in the Nation’s Restaurant News 2016 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.
About Front Burner
Front Burner is a franchise management company headquartered in Tampa, Florida. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with 126 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and 10 locations currently in development internationally. For more information, visit http://www.frontburnerbrands.com.
SOURCE The Melting Pot Restaurants, Inc.
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