Holiday Inn® Small Business Traveler Study Reveals the Pros and Woes of Small Business Travel
New Inn Business Offer from the Holiday Inn Brand and IHG® Rewards Club Helps Small Business Travelers Earn Elite Status Faster
July 25, 2016 // Franchising.com // ATLANTA – InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, today announces the results of the Holiday Inn® Small Business Traveler Study conducted by Kelton Global, which reveals the perks and pain points small business travelers face. For small business travelers, affordability is key, and most feel that when compared to larger companies, they pay more for travel and that it is more difficult and time-consuming to book affordable business travel. In order to make travel easier, more successful and more affordable for these individuals, the Holiday Inn brand and IHG® Rewards Club are introducing the new Inn Business offer. Through this new promotion, small business travelers are able to more quickly earn Gold Elite status and all the benefits that come with it.
Travel is a Necessary Part of Small Business
Small business owners and employees understand the importance of travel. Two in three travel specifically for face-to-face client meetings and in fact, more than three in four say they get more out of in-person client time than employees at larger companies. However, despite the perceived benefits, small business travelers feel that travel can be more challenging for them than their larger business counterparts. According to the survey, the top pain point for business trips is the stress of travel itself (56 percent), and through the Inn Business offer coupled with the service and amenities available at Holiday Inn hotels, the Holiday Inn brand aims to bring some of the joy back to business trips for small business travelers.
Small Business Travelers Want to Feel Valued
The study also revealed that more than 94 percent of small business travelers said they would be interested in staying at a hotel with a rewards offer exclusively for small business travelers, and nearly a third feel as though currently they are not treated as well as large companies when it comes to business travel. When it comes to cost, small business employees are price conscious travelers – more than half of small business employees do not have a travel policy, yet they are still careful to choose the most cost-effective option to help keep costs down for their business, set a good example for the people they work with or be respected within their company for being a cost-efficient traveler.
Eric Lent, Vice President, Holiday Inn and Crowne Plaza®, The Americas, IHG said: “While many people think of Holiday Inn hotels as great leisure destinations suited for family travel – which they are – our hotels also offer service and amenities that make business travel easier and more enjoyable. Hotels are a business traveler’s home away from home when they’re on the road, and small business employees told us they want assistance to make their lives easier from booking through check-out. As we move forward, the Holiday Inn brand remains committed to introducing new offers like Inn Business that help small business travelers make connections with the people, places and experiences that matter most to bring even more joy to their journey.”
Booking the Right Hotel is a Time-Consuming Task
On average, small business travelers take as many as nine different steps just to book a hotel, and those that visit hotel websites will do so an average of threetimes before they pick the right place. While 98 percent of small business travelers do believe there are perks to be had from their business trips, they often have to deal with a lot of planning and stress when booking. In addition to earning elite status faster through the Holiday Inn brand’s new Inn Business promotion, IHG also takes the complication out of booking and makes it easier for travelers to save time and money by booking direct through Your Rate by IHG® Rewards Club.
The Holiday Inn brand and IHG Rewards Club created the Inn Business offer to celebrate small business travelers and help them earn valuable rewards for themselves and their business. The Inn Business offer awards small business travelers with elite status in IHG Rewards Club during their first year of membership following just one night stay at any Holiday Inn hotel property, as well as complimentary room upgrades, priority check-in and late check-out, and the ability to earn rewards nights faster. Small business travelers can enroll in the Inn Business offerto start earning and saving more today.
The Holiday Inn® Small Business Travel Study was conducted between March 23 and April 8, 2016, among 1,005 small business travelers ages 25-65, using an e-mail invitation and an online survey.
About the Holiday Inn® brand
The Holiday Inn® brand, which offers more than 1,220 hotels and resorts worldwide, has helped millions of travelers discover the joy of travel since its inception in 1952. Designed to meet the needs of both business and leisure travelers, Holiday Inn hotels deliver memorable experiences through warm and welcoming service, contemporary design that blends the familiar with the new, and a sense of comfort unique to the brand and its iconic green sign. At Holiday Inn hotels, guests can find amenities to help them work and play, including full-service restaurants where Kids Eat Free, meeting and business facilities, bright swimming pools and comfortable lounges all designed to help guests relax and refresh, making travel more enjoyable for all. For more information about the Holiday Inn brand, visit www.holidayinn.comor call 1-888-HOLIDAY. Find us on Twitter http://www.twitter.com/holidayinn or Facebook www.Facebook.com/holidayinnhotels.
About IHG® (InterContinental Hotels Group):
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE™ Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® andCandlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and 742,000 guest rooms in almost 100 countries, with nearly 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with nearly 94 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
SOURCE IHG® (InterContinental Hotels Group)
Holiday Inn® Brand
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