Jack in the Box® Opens Restaurant at the George Bush Intercontinental Airport in Houston
Popular quick-serve brand eyeing other airport venues for continued expansion.
July 25, 2016 // Franchising.com // SAN DIEGO – After more than 65 years of faithfully serving delicious burgers, fries and shakes to time-strapped motorists, Jack in the Box® is turning its attention to another kind of traveler. The popular quick-serve chain has begun expanding into airports and today announced the grand opening of its newest location, at the George Bush Intercontinental Airport (IAH) in Houston. Of the 2,250-plus Jack in the Box restaurants in its system, three have opened in airports since 2013.
“Even though Jack in the Box is one of the nation’s largest hamburger chains, we only have a presence in 21 states, so airport venues like IAH provide great brand-building opportunities for us,” said Grant Kreutzer, director of Franchise Business Development for Jack in the Box. “We’re reaching business and vacation travelers who’ve never before experienced Jack in the Box or who’ve moved out of one of our markets. At IAH and at our two locations at San Diego International Airport (SAN), we’re serving the kinds of menu items that have kept our guests coming back for more than 65 years.”
Jack in the Box offers one of the most diverse menus in the fast- food industry, from burgers, tacos and specialty sandwiches to real ice cream shakes, fries and other appetizers. Although the full menu will not fit in the airport locations, travelers at IAH can still find many of Jack’s favorites, like the Jumbo Jack®, Ultimate Cheeseburger® and Jack’s Spicy Chicken® Sandwich. One of the unique aspects that Jack in the Box guests will also enjoy is a breakfast menu that is served all day.
“With travelers arriving from so many different time zones, our IAH guests will be happy knowing that they can order a Classic Buttery Jack® burger for breakfast or an Ultimate Breakfast Sandwich® for dinner,” Kreutzer said. “Whether they’re taking a morning flight or the red eye, Jack in the Box can satisfy their breakfast, lunch, dinner or between-meal-snack craving.”
Kreutzer said Jack in the Box is actively looking to bring the Jack in the Box experience to other airport venues. “We’re open to partnering with concessionaires, franchisees and license partners to develop and operate our brand,” he said. “We’re able to tailor our menu to operate in airport spaces, which tend to have less square footage than traditional locations.” Jack in the Box may only have three restaurants located in airports, but the company has extensive experience with non-traditional locations. Another brand operated and franchised by the company, Qdoba Mexican Eats®, currently has 11 airport locations and another 34 restaurants in such non-traditional venues as college campuses, military installations and medical facilities.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Eats® , a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.
SOURCE Jack in the Box Inc.