Go For The Gold
Jersey Mike’s Trend Tracker Shows Majority Of Americans Will Be Watching Gymnastics, Swimming and Track & Field
August 02, 2016 // Franchising.com // MANASQUAN, N.J. – To capture a slice of American life, Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, rolled out its first ever Trend Tracker survey last week. Quarterly, the company will poll customers about a trending topic with the first installment being the Sports Edition. Within 24 hours of inviting customers to take the survey, the Trend Tracker received nearly 100,000 responses. Sub lovers were happy to offer their opinion, with a total of 108,683 responses gathered between July 26 and July 28.
In exchange for answering four short questions, the company gave a $2 coupon to respondents.
Jersey Mike’s Trend Tracker – Sports Edition Results
Gymnastics has a jump on the competition. According to the Trend Tracker, the five top events Americans will be watching over the next few weeks are:
- Gymnastics (36.9%)
- Swimming (21%)
- Track and field (13.8%)
- Basketball (9.6%)
- Beach volleyball (9.5%)
It is a familiar question around water coolers, “Who will bring home the gold?” Based on Trend Tracker results, 92% of respondents or 9 out of 10 predict the U.S. will win the most gold medals. In 2012, the U.S. won 46 gold medals, the most out of all other participating countries.
Add a Sport?
According to Jersey Mike’s Trend Tracker, some favorite games are missing:
- Bowling (26%)
- Ultimate Flying Disc (17%)
- Pool/billiards (14%)
- Cornhole (11%)
- Samba Dancing (9%)
Respondents have their own ideas about what is missing, offering write-in suggestions such as Dodgeball, Rock Climbing, Roller Derby, CrossFit®, Paddle Boarding and the ultra competitive sport of Sleeping.
Sports & Subs
The Trend Tracker also uncovered an unusual correlation between what respondents chose as their dream sport and their favorite Jersey Mike’s subs.
- Those who prefer to add Bowling to the lineup are bowled over by the #13 The Original Italian (30%).
- Those who favor Samba Dancing order more of the #7 Turkey Breast and Provolone (29%).
Started in 1956, Jersey Mike’s now has 1,500 restaurants open and under development nationwide. In 2016, for the third year in a row, the company was named the #1 fastest growing chain in the Nation’s Restaurant News Top 100, and continues to win best sub awards in virtually every market it enters.
The growth is fueled by passionate Jersey Mike’s fans who crave their subs made Mike’s Way® with the freshest vegetables – onions, lettuce and tomatoes – topped off with an exquisite zing of “the juice” – red wine vinegar and olive oil blended to perfection. Jersey Mike’s premium meats and cheeses are sliced on the spot, piled high on in-store baked bread and served up with a helping of neighborly banter from a dedicated and high-energy team.
About Jersey Mike’s
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).
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