August 10, 2016 // Franchising.com // Ahoy! On Wednesday, August 10, buccaneers both young and young-at-heart can re-live childhood memories by ordering an Adult Pirate Pak at sixty-one White Spot restaurants throughout British Columbia and four locations in Alberta. For the seventh consecutive year, a toonie from the sale of every Pirate Pak will be donated to Zajac Ranch for Children, a local charity that provides kids and young adults with life-threatening illnesses and chronic disabilities a unique summer camp experience.
Pirate Pak Day has become an anticipated annual tradition that has raised a total of more than $450,000 since its inception, and sent more than 300 hearties to camp. White Spot Week at Zajac Ranch runs from August 15 to 19 and includes activities ranging from kayaking and climbing to swimming and horseback riding.
“Pirate Pak Day is a big event for us, one that both our guests and staff look forward to every year,” says White Spot President Warren Erhart. “Money raised on this special day helps young mateys facing difficult challenges, and wouldn’t be possible without the participation of our valued guests. We’ll be dressed up in our best swashbuckling outfits, so come join the merriment!”
“White Spot has become integral in our ability to enrich the lives of kids who need support,” says Mel Zajac, founder of Zajac Ranch for Children. “Community initiatives like Pirate Pak Day help us offer illness-specific camps that put smiles on the faces of these kids. For instance, many of our campers get to ride a horse for the first time in their life.”
On August 10 only, Adult Pirate Paks are available for both dine-in and take-out.
In addition to our traditional Burger Pirate Paks, we will also be donating $2 from select entrees, sandwiches and salads from our Pirate Pak Day menu.
Our burgers are proudly made with 100% fresh Canadian beef, fresh BC chicken breast and secret Triple “O” sauce, and come on our specially baked artisan-style bun. Each burger option comes in the nostalgic Pirate Pak boat, with a bounty of fresh-cut ‘endless’ fries, creamy coleslaw, soft drink, premium rich ice cream and of course, the treasured chocolate ‘gold’ coin.
Did you know?
More than 24 million Pirate Paks have been sold since 1968! Shiver me timbers!
Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 88th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 88-year-young chain now sees more than 17 million guests annually at 130 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized as one of Canada’s 50 Best Managed Companies for the past six consecutive years.
SOURCE White Spot
Vice President, Marketing & Menu Development
White Spot Restaurants