August 24, 2016 // Franchising.com // Toronto, Canada - The Chickery, already with four locations in existence, three (3) in Toronto and one (1) in Washington D.C, has confirmed the new franchised location to open late Spring of 2017 in La Mer, Dubai, United Arab Emirates.
The Chickery has partnered with Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill. Fransmart will serve as The Chickery’s franchise development and investment partner via FranInvest – Fransmart’s new private equity firm for growing restaurant concepts.
Saleh Al-Samadi of Al-Samadi Retail is an experienced multi-unit franchisee, as he is also the master franchisee for Big Smoke Burger in the UAE and Qatar with one (1) location currently open in BOXPARK, Dubai and additional locations set to release. When asked what drew him to invest in The Chickery, Al-Samadi stated, “We saw a tremendous gap in the market for high quality, fresh chicken; the superior food combinations coupled with David Adjey’s talent really solidified our choice to invest early on in The Chickery”. Al-Samadi chose to position the first unit along the Arabian Gulf’s Jumeria beachfront neighborhood, La Mer. The new development coming into this area will offer residential and commercial opportunities and serve as an entertainment hotspot for both indoor and outdoor activities.
The Chickery is a fast casual restaurant on the cutting edge of the increasingly popular better chicken segment, offering real, tasty chicken and sides. First and foremost, The Chickery is about premium roast and fried chicken – using all natural, never frozen, farm-fresh, humanely raised chicken with no added water or flavoring. The Chickery’s menu was created by renowned celebrity chef, David Adjey, who studied at the Culinary Institute of America and has dedicated his life to great food and proving that you can eat both quick and well. We use quality authentic ingredients to create recipes designed by a top chef. Not only is our chicken delicious, but our entire menu consists of options you simply won’t find at other chicken restaurants.
SOURCE The Chickery