Leading Tech Repair Brand uBreakiFix Announces Monumental Canadian Expansion
Twenty-Two Stores Set to Open Across Country Over 24 Months as Part of Partnership Deal
August 26, 2016 // Franchising.com // TORONTO – Leading tech repair brand uBreakiFix just announced a 22-store partnership that will more than double the brand’s presence in Canada.
The growing Orlando-based technology repair company specializes in same-day repair service of all electronics, from phones and tablets to drones and hoverboards, at its more than 230 stores across North America. Currently, more than 50 stores are in development in Canada.
Partnership group UBIFNorth, majority owned by G3 Capital Corp, will open the stores included in the 22-store deal. The first of the stores opened on Avenue Road in Toronto on January 4, 2016, and the second will open in September in Vaughan’s Rutherford Plaza, just north of Toronto. The opening will be led by UBIFNorth General Manager Daniel Sohmer. Locations in Halifax and Calgary are also projected to open by the close of 2016.
The complete rollout will take place over two years, with 18 other locations planned to open in the following areas: Calgary, Edmonton, Oakville, Kingston, Toronto, Burlington, Guelph, Kitchener, Barrie, Halifax, Moncton, St. John’s and Charlottetown.
“We believe uBreakiFix will be a powerful presence in the Canadian tech repair sphere as the company was built on the principle of creating a great customer experience while providing a much needed service to the community,” said Michael Mailman, President and CEO of UBIFNorth. “Our goal in this expansion is to make tech repair easily accessible, affordable and hassle-free across Canada.”
The group was drawn to the proven success of uBreakiFix and the brand’s commitment to innovation, growth and its team.
“We are seeing tremendous interest across the country from people wanting to bring uBreakiFix to their communities, and we're working as quickly as possible to meet the demand for new stores,” said Jordan Socran, President of uBreakiFix Canada. “This is a strategic deal for the company, benefitting existing franchisees as well as large national accounts we're servicing, since it gives uBreakiFix a presence in all major markets across the country.”
The company plans to continue increasing the national footprint of uBreakiFix through additional partnerships and store sales while reinforcing its proven value in the communities it currently serves.
uBreakiFix was founded in 2009 by Justin Wetherill and David Reiff, an Orlando-based millennial duo who recognized a gap in the tech repair market.
“We’re are thrilled to continue to grow our brand throughout North America and give consumers a superior and reliable alternative to device replacement,” said Wetherill. “Currently, we have 300 stores in development across the continent and 50 of those are in Canada. We believe the timing of this rapid expansion in Canada is perfect, and we are excited to get to work. We’re honored by G3 Capital Corp's commitment to uBreakiFix's expansion across Canada.”
In 2008, 21-year-old Justin Wetherill dropped his high-end smartphone, shattering the screen. To his surprise and dismay, the in-store screen replacement cost was more than what he initially paid for the device. Wetherill called David Reiff, an engineer and friend, and the two ultimately repaired the phone and launched a service offer on eBay to test demand. Orders flooded in.
Demand grew quickly and Eddie Trujillo, a friend and local business owner, advised Wetherill and Reiff to open a brick-and-mortar repair shop in Orlando. He joined Wetherill and Reiff to launch the first official location in August 2009 and the store quickly outpaced the eBay market, which served the entire nation.
Without debt, investors, loans or consultants, uBreakiFix has grown to more than 230 stores, opening 51 stores during the first and second quarters of 2016. uBreakiFix expects to have 275 stores across North America by the end of 2016.
Founded in 2009, uBreakiFix specializes in the repair of all electronics, ranging from smartphones, game consoles, tablets, computers and everything in between. Cracked screens, water damage, software issues, camera issues and most any other problem can be repaired by visiting a uBreakiFix store across the U.S. and in Canada. For more information, visit ubreakifix.com.
About UBIFNorth Inc.
UBIFNorth is a Multi-Unit Franchisee of uBreakiFix with plans for 22 uBreakiFix locations across Canada.
About G3 Capital Corp.
G3 Capital Corp is a Toronto-based alternative asset manager founded in 2008 in which the firms’ primary business units operate within the hedge fund, venture capital and private equity areas.
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