From Check In to Check Out, Never Miss a Beat: W Hotels Worldwide Amps Up the Concert Scene with Its First-Ever Weekend Long Music Festival

WAKE UP CALL: a W Hotels Music Festival to Travel Annually to W Hotels around the World; Launches Next Month at W Scottsdale with Stages throughout the Hotel, Soon-to-Open W Las Vegas to Host in 2017

NEW YORK - August 31, 2016 - (BUSINESS WIRE) - W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced WAKE UP CALL: a W Hotels Music Festival, transforming the concert scene with the boundary-pushing hotel brand’s first-ever weekend long music festival. The inaugural event will take over the entire W Scottsdale from September 30 to October 2, with electric performances, exclusive meet and greets, and unexpected experiences popping up in various places throughout the hotel. The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.

The first ever WAKE UP CALL: a W Hotels Music Festival will feature performances by Bebe Rexha, Cee Lo Green (DJ set), De La Soul, Jess Glynne, Kungs, Lost Frequencies, Matoma, Mayer Hawthorne and Nico & Vinz, with additional artists to be announced. More than just your typical festival, music lovers will enjoy a diverse schedule even after the music stops, including afternoon pool parties at W Scottsdale’s WET pool deck; morning FUEL fitness class with POUND®, the rockstar-inspired cardio drumming workout, complete with mimosas and pressed juice bar; Bliss Spa pop-ups with makeup and nail touchups: VIP Lounges; and so much more.

“Music has been a defining characteristic of W Hotels since the brand’s inception, and transforming one of the hottest W Hotels into a weekend long music festival allows our guests to never miss a beat from check in to check out,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Wake Up Call breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand’s history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests.”

Ticket packages for WAKE UP CALL: a W Hotels Music Festival go on sale today and include a three-night stay at W Scottsdale, two (2) all-access passes to the three day festival, and two (2) limited edition Jeremy Scott x W Hotels bucket hats, starting at $349 for rooms and $549 for suites. Already local? Daily passes are available starting from $50, with the three-day VIP pass starting at $100 at WScottsdaleTickets.com. For more information or to book a room package, visit WScottsdaleHotel.com/WAKEUPCALL.

W Hotels: Greatest Hits

The W brand has been synonymous with its quintessential sonic identity since its launch in 1998, and hosting its very own music festival is just the latest evolution of its innovative music programming. Most recently, the brand announced W Hotels Sound Suites, private music studios and writer’s rooms for professional recording artists, studio musicians, producers and hotel guests to record in style while on the road. In partnership with Coca-Cola, the first W Hotels Sound Suite debuted at W Bali – Seminyak this past summer, with W Seattle, W Hollywood and W Barcelona slated to open additional Sound Suites later this year. W also has a Global Music Collective comprised of industry pros from Chicago, London, Mexico City and Singapore who work together with the Music Curators at every W Hotel to identify and showcase the hottest rising talent from all corners of the globe. Previously, renowned producer Michaelangelo L’Acqua was the Global Music Director for the brand, a position that was a first for the hospitality industry. W has also partnered with Billboard Magazine to bring artists featured on its Real-Time Emerging Artist Chart to W Hotels around the country for intimate performances as part of the NEXT UP artist series. Regular music programming, the wildly successful W Hotels App (which features 300 hours of music), and the sounds of the hotel’s public spaces all combine to ensure that what guests hear when they’re here is no accident.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 49 hotels including 18 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With over 15 years of proven success, W Hotels is on track to reach 75 hotels by 2020. W Hotels have been announced for Shanghai, Tel Aviv, Goa, Abu Dhabi, Phuket, Dubai, Amman, Jakarta, Panama, Riviera Maya, Muscat, Hainan Island, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech, Brisbane, Aspen and Madrid. For more information, visit whotels.com or follow Twitter, Instagram and Facebook.

About W Scottsdale

W Scottsdale marks the debut of W Hotels in Arizona. This sultry Southwest oasis, where innovative design mixes with urban sophistication, features 230 guest rooms including 33 lavish suites. A true insider escape, W Scottsdale boasts Arizona’s only Bliss® Spa, Sushi Roku restaurant, and W Hotels The Store and offers three chic destination bars – the W Living Room Bar, Shade Lounge and Sunset Lawn. Located in downtown Scottsdale, W Scottsdale provides guests access to discover the city’s high-profile shopping, innovative restaurants, eclectic arts district and vibrant nightlife. Signature services and amenities include the Whatever/Whenever® concierge service, Wheels?, FIT Fitness® Center, WET?, WIRED Business Center and P.A.W. – Pets Are Welcome™. For more information, visit WScottsdaleHotel.com or call to schedule a reservation 877.W.HOTELS. Follow W Scottsdale on Facebook and on Twitter at @WScottsdale.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160830006464/en/

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Contacts:

Katie Cline
W Hotels Worldwide
212-380-4013
Manager, Global Public Relations
Katie.Cline@whotels.com

Christina McGoldrick
W Scottsdale
310-207-5175
Victoria King Public Relations
christina@vkpr.com

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