Snapology Brings Fun Learning to St. Louis

September 07, 2016 // // PITTSBURGH – Kids who take part in Snapology classes think they’re just having fun playing with LEGO® bricks, K’Nex and computers. What they may not realize is that they’re learning, too.

Set to open October 1, Snapology of St. Louis marks the company’s first venture into Missouri, with company plans for 3-4 area locations in the next few years. Snapology of St. Louis is also the fourth location to open a brick and mortar Discovery Center, which is located at 10028 Manchester Road in St. Louis. The company also plans on hosting after-school classes, birthday parties, and other events at local institutions.

“When thinking about what industry I wanted to dive into, my grandson was born - and it sparked the idea that I wanted to do something that impacts the kids in the community,” said Snapology of St. Louis Owner Peter Auffenberg. “That’s when I thought, ‘go big, or go home’ and decided to open the Discovery Center to emphasize Snapology’s engaging and fun atmosphere.”

The Auffenberg name has been rooted in St. Louis for many generations. Peter’s parents, Robert John Auffenberg Sr. and Marquita Kerckhoff Auffenberg, are most prominently known for their immense ownership of car dealerships in southern Illinois. Inspired by his parents’ strong, respectable core values, Peter decided that he wanted to follow the Auffenberg legacy and open a business that positively impacts the community and its families.

“Since my father’s passing just over a year and a half ago, my goal is to make him proud with a business that promotes a fun and all-inclusive learning environment for the city I was born and raised in,” said Peter. “Snapology’s work is about re-defining and re-imaging education through programs that make kids forget that they are even learning.”

Peter worked with his family’s business for 10 years before branching off into his own sales endeavors. With 15 years of sales experience, Peter’s most recent experience comes from his time at House of Denmark where he consistently exceeded sales benchmarks.

In addition to being introduced to robotics and science, technology, engineering, arts and mathematics (STEAM) concepts, Snapology students learn skills like patience and teamwork and have a place to engage their creativity.

With 30 locations throughout the United States and Canada, and company plans call for opening 20 new locations per year moving forward.

Snapology offers a wide array of interactive, play-based activities for children ages 1-14 – including enrichment classes, birthday parties, workshops, camps, scouting events and field trips – mainly using building materials such as LEGO® bricks and other similar building tools and technology. The programs can be customized based on the number of children, age of children and time allotment, and can be broken down into individual classes, such as superhero or Minecraft themed events, competition robotics teams, science classes, team building events and motor skill development courses that are perfect for pre-school children.

Additionally, the curriculum is designed to benefit gifted and traditional students, as well as children with special needs, including those with sensory processing and autism spectrum disorders.

About Snapology

Founded in 2010 and franchising since 2015, Snapology's mission is to provide children with an opportunity to engage in playful learning activities that stimulate creativity and an interest in learning. Using LEGO® bricks and other building toys, Snapology emphasizes STEAM principles, teamwork & socialization. With 30 locations currently open and operating throughout the United States and Canada, company plans call for expanding nationally with its unique, education-based franchise opportunity. For more information, visit

SOURCE Snapology


Natalie Passarelli
Franchise Elevator PR
(847) 239-8171


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