Hilton Names Stuart Foster to New Global Brand Marketing Role
Foster takes over reins as vice president, global brand marketing for Hilton Hotels & Resorts, DoubleTree by Hilton and Curio – A Collection by Hilton brand.
September 14, 2016 // Franchising.com // MCLEAN, Va. – Hilton today announced the appointment of Stuart Foster as vice president, global brand marketing for the company’s flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, the fast-growing, global portfolio of more than 465 hotels and Curio – A Collection by Hilton, a collection of hand-picked upscale and luxury hotels designed for independent-minded travelers.
Foster spent the last four years leading global brand marketing for Hilton’s luxury and lifestyle brands, and will now oversee an integrated team that focuses on marketing, communications, digital, social media and customer relationship management across all full service brands. During his most recent tenure, Foster established integrated marketing strategies to support Waldorf Astoria’s experiential platforms including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences. In addition, Foster innovated the role of a luxury hotel brand through Conrad’s Stay Inspired platform which curates quintessential local experiences for travelers whose time is at a premium. He also developed launch strategy and consumer messaging for Hilton’s lifestyle brand, Canopy by Hilton.
“Stuart’s wealth of experience in global customer marketing, talent for identifying and articulating meaningful brand stories and thirst for innovation in the industry have been invaluable since the he joined Hilton,” said Geraldine Calpin, chief marketing officer, Hilton. “He is taking on this role at a time when our portfolio is growing and evolving more rapidly than ever, and under his leadership our full service brands will elevate the exceptional experiences our guests have come to know and love.”
Foster brings a unique global perspective to his role, drawing on more than 20 years of marketing experience spanning the United States, Europe and Asia Pacific. He has an extensive background leading marketing work for some of the world’s top brands including L’Oreal and Moët-Hennessy, where he provided leadership across multiple disciplines including global brand management, sales and business development.
About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of more than 465 upscale hotels with more than 112,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. Everything about DoubleTree by Hilton aims to return the human touch to travel, starting with the presentation of a warm chocolate chip cookie upon arrival and continuing throughout with Team Members dedicated to Creating a Rewarding Experience (CARE) for hotel guests, other Team Members and the communities the brand proudly serves. DoubleTree by Hilton properties offer unique, contemporary accommodations and full-service facilities including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at doubletree.com. Social media users may connect with us at facebook.com/doubletree, twitter.com/doubletree and youtube.com/doubletreehotels. Reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com for more information.
About Curio – A Collection by Hilton
Curio – A Collection by Hilton™ (curio.com), launched in 2014, is a global set of more than 20 hand-picked upscale and luxury hotels that meet independent-minded travelers’ needs for local discovery and authentic experiences, all while providing the quiet reassurance and support of the Hilton name and its award-winning Hilton HHonors program. Discover the collection’s latest stories at news.
SOURCE DoubleTree by Hilton
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