September 19, 2016 // Franchising.com // Deerfield Beach, Fla. – Coverall North America, Inc., one of the leading franchisors of commercial cleaning businesses has hired Nicole Ivey as Vice President of Marketing to support the company’s strategic growth plans in markets across the United States.
In her new role, Ivey will oversee all marketing and communications initiatives, elevating the Coverall® brand. Ivey will also be responsible for leading and implementing a strategic framework to strengthen brand identification nationwide with a fully integrated digital marketing strategy, as well as field marketing and communications plans.
“It is with great pleasure that we welcome such strong talent to Coverall’s management team,” said Rick Ascolese, president and CEO of Coverall North America, Inc. “This position requires a highly dedicated and inspirational leader who will identify new opportunities, build efficiencies and drive leadership, while motivating and managing a dedicated team of professionals. We believe that Ivey’s background will play a key role in shaping and strengthening our organization’s overall strategies and are confident that her expertise will help to further develop our aggressive goals of expansion nationwide.”
With nearly two decades of communications and marketing experience, Ivey is a results-driven industry veteran with a strong background in digital, promotional and advertising strategy. Prior to joining Coverall, Ivey worked for Regus, where she led the marketing and advertising for over 900 centers across North America.
Coverall currently operates 37 Support Centers across the U.S., including locations in Atlanta, Ga., Detroit, Mich., Tampa, Fla., Los Angeles, Cal., Philadelphia, Penn., Dayton, Ohio, and now Portland, Ore. This past year, new Coverall Master-owned Support Centers opened in Chattanooga, Tenn. and Mobile, Ala., continuing brand expansion into new markets. Coverall North America, Inc. recently increased its employee ranks to help support Coverall Franchised Business Owners in its markets and continues to offer career opportunities in sales, field operations and administration.
A leader in the franchising industry, Coverall is guided by a strong value system based on Integrity, Mutual Respect, Honesty, Trust and Team, and has built a servant-leadership system with its Franchised Business Owners as top priority. Each year, Coverall gives its Franchised Business of the Year, in the large category, national recognition, in person as its guest, at the International Franchise Association’s Franchise Action Network Annual Meeting in Washington D.C.
To explore Coverall franchised business opportunities, please visit www.coverall.com/franchise-opportunities.
Coverall North America, Inc. and its Master Franchisees license and support more than 8,000 independently owned and operated franchised commercial cleaning businesses worldwide under the Coverall® name and System.
Since its inception in 1985, Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate independent commercial cleaning businesses using the Coverall® brand and System. February 26, 2015, marked the company’s 30th year in business, a milestone anniversary celebrated across the entire Coverall Franchise System. In 2008, Coverall launched its proprietary Health-Based Cleaning System® Program and in 2014, introduced the Coverall Core 4® Process, demonstrating its dedication to continuous innovation and leadership on behalf of its franchisees. Coverall’s unique system combines advanced cleaning technologies and tools, hospital-grade disinfectants, professional training programs, business support services, and a passion for healthy cleaning to do one thing: help our franchised businesses remove the maximum amount of dirt and germs as efficiently as possible for their customers. System-wide, more than 8,000 Franchised Businesses provide Coverall® Program services across 90 markets to over 40,000 customers. For more information, visit www.coverall.com.
SOURCE Coverall North America, Inc.
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