October 13, 2016 // Franchising.com // MILFORD, OHIO - Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, has already seen success with its first-ever app, which launched earlier this year. In the app’s first three months, almost 200,000 people downloaded it and used it for more than $1.5 million in transactions.
The app, which integrates with Penn Station’s new loyalty program, has also spurred customer loyalty. So far, more than 96 percent of customers who downloaded the app have also joined the loyalty program. Those customers are taking advantage of free food offers, like a small fresh-cut fry or a six-inch sub, as they reach spending milestones.
“We talked about creating a loyalty program for several years, and integrating it into an app was the perfect vehicle,” said President Craig Dunaway. “We’re excited about the initial response from our customers to both the app and the loyalty program. We’re planning several updates and more features for the app so we can continue to serve our customers in the best way possible.”
Future versions of the app will include the ability to send gift cards to friends and use gift cards to pay through the app. Penn Station also plans to add in-app ordering. To download the app on iOS [https://itunes.apple.com/us/app/penn-station-subs/id1057700541?mt=8] and for Google Play [https://play.google.com/store/apps/details?id=com.ak.app.pennstation&hl=en].
Cincinnati-based Penn Station East Coast Subs features grilled sub sandwiches – including the chain’s renowned Philadelphia cheesesteak sandwich – and cold deli sandwiches made to order with high-quality ingredients on hearth-baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade and chocolate chunk cookies baked daily in the restaurant. Penn Station offers eat-in dining, carry out and catering.
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes hand-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant. Penn Station was named the best sandwich chain in the Nation’s Restaurant News 2015 Consumer Picks survey.
Penn Station has more than 300 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised, and Penn Station has a better-than 99.9 percent success rate with only two store closings over the last 30 years. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and one of the Best Franchise Deals by QSR Magazine in 2016.
Projections call for the opening of 20 restaurants nationwide in 2016. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Richmond, Virginia and Dallas for franchise expansion. For more information, visit www.penn-station.com.
SOURCE Penn Station East Coast Subs