New "Alamo For All" Sensory Friendly Screenings
"Baby Day" grows up into a new all-ages format designed to better accommodate both parents with infants and guests with special sensory needs.
October 25, 2016 // Franchising.com // Austin, TX - Alamo Drafthouse prides itself on providing a moviegoing experience free of disruptions, built on a policy of zero tolerance for talking and texting in its theaters. However, Alamo Drafthouse also prides itself on being an inclusive, welcoming environment for all in the community and recognizes that some guests - like parents with infants and those with autism - need just a bit of leeway when it comes to these rules. Alamo Drafthouse has long offered designated "Baby Day" screenings on weekdays for parents with infants to enjoy the moviegoing experience and allow babies to be, well, babies. Now, Alamo Drafthouse is pleased to announce it's expanding the scope of this popular program to welcome and accommodate guests with autism and other special sensory needs, too - while also helping to better fit the schedules of working parents.
The new "Alamo for All" are sensory friendly screenings open to all ages, including infants. Like its "Baby Day" predecessor, at these specially designated screenings the house lights are left a little brighter and the sound is turned down a little lower. The feature film will run without the Alamo Drafthouse's signature preshow and without trailers. Moving around the theater and noise will be allowed. Alamo Drafthouse's normally strict rule against latecomers will also be relaxed at these screenings. The use of cell phones or other devices, however, will still be discouraged.
And, working parents rejoice: "Alamo for All" screenings will be found not just on weekdays, but on weekend mornings as well.
"We heard from parents, and the resounding comment was one 'Baby Day' a week wasn't enough," says Amy Averett, Alamo Drafthouse Director of Family and Community Engagement. "'Alamo for All' screenings are for anyone who wants to enjoy a day at the movies and great Alamo Drafthouse food and beverage but needs a little wiggle room on our regular policies. Truly, everyone is welcome," says Averett.
Finding a sensory friendly screening at Alamo Drafthouse and planning your next trip will also be much easier, thanks to a new page on the Alamo Drafthouse's website - drafthouse.com/program/alamo-for-all - where guests can find an up-to-the-minute list of screenings in their area as well as full details on sensory friendly policies. The page will also link to upcoming Open Caption screenings for hearing impaired guests.
The launch of "Alamo for All" also comes with a new, clarified approach to the Alamo Drafthouse's "No Talking" policy, ensuring that guests with autism or other needs who are not able to strictly adhere to the rules are given a bit of leeway - not just at sensory friendly screenings, but at ALL Alamo Drafthouse shows.
"We strive to be a fully inclusive environment. ANYONE should be able to set foot in an Alamo Drafthouse and feel welcomed, comfortable and a part of the family," says Alamo Drafthouse CEO and Founder Tim League. "Our policies are not designed to exclude or alienate; rather, they've always been intended to curb blatantly rude behavior."
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About Alamo Drafthouse
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. Nineteen years later, the now 24-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films, founded in 2010, which has already garnered three Academy Award nominations and Birth.Movies.Death., an entertainment content platform for movie lovers and the pop culture obsessed.
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