November 01, 2016 // Franchising.com // Toronto, Canada – The Chickery, the Toronto-based better chicken concept featuring ‘real tasty’ chicken & sides, has introduced a new menu item that originated as an after-hours staff favorite. Team members would take fully brined and cooked rotisserie chickens and deep fry them in the restaurant’s signature batter. The result: a delicious combination of golden crunch on the outside and a tender, juicy inside.
After weeks of refining by staff in the after-hours “test kitchen,” Rotisserie Fried Chicken (RFC) made an appearance as a “secret” menu item at all four Chickery restaurants. The doubly delicious dish quickly became the fastest growing new item and it is now being added to the menu board at all Chickery locations.
As Amjad Hantash, The Chickery’s Director of Operations, put it, “RFC has so much more flavor than regular fried chicken…It’s so good I even want to eat the bones!”
The fast casual “better chicken” segment has seen substantial growth over the past 2 years. The new RFC product, along with their commitment to using real, fresh, high quality ingredients including all-natural, never frozen, humanely raised chicken, reinforcesThe Chickery’s position as a pioneer in the category.
The Chickery currently has three locations open throughout Toronto, ON and one U.S. location in Washington, D.C. The brand is expanding via a worldwide franchise program, and will be opening new locations in Guelph, ON; Dubai, UAE; and Northern California soon.
The Chickery is a fast casual restaurant on the cutting edge of the increasingly popular better chicken segment, offering real tasty chicken and sides. First and foremost, The Chickery is about premium roast chicken – using all natural, never frozen, farm-fresh, humanely raised chicken with no added water or flavoring. The Chickery’s menu was created by renowned celebrity chef, David Adjey, who studied at the Culinary Institute of America and has dedicated his life to great food and proving that you can eat both quick and well. We use quality authentic ingredients to create recipes designed by a top chef. Not only is our chicken delicious, but our entire menu consists of options you simply won’t find at other chicken restaurants.
Learn more about franchising opportunities with The Chickery