Paris Baguette to Grow U.S. Footprint, Appoints New Director of Franchise Development

Fast Casual Bakery-café Sweetens U.S. Market with Strategic Expansion

December 01, 2016 // Franchising.com // Santa Clara, California - The fast casual bakery-café franchise with more than 3,700 worldwide locations, Paris Baguette, is making a name for itself as the brand rapidly expands throughout the United States. With the recent appointment of David Gleason as the new Director of Franchise Development, Paris Baguette is entering a new era of growth with the goal of reaching 350 U.S. locations by 2020. With his experience in creating strategic plans for growing new and existing markets both in the traditional and nontraditional marketplaces, Gleason is responsible for the brand’s domestic franchise development.

Prior to joining the Paris Baguette team, Gleason spent the past 35 years in various leadership roles holding positions in sales and operations for QSR industry leaders like Haagen Dazs, Dunkin’ Brands, Jamba Juice and Arby’s in both a franchise and company owned capacity. His experience in leading cross functional management teams has led to the exponential growth of these brands making them more convenient and accessible for consumers. Gleason has a degree in Hotel and Restaurant Management and attended New York University for Business. 

“Dave has the experience and proven track record in building brands by establishing a solid growth strategy that allows for seamless and consistent expansion. All of which will be essential in further developing Paris Baguette’s U.S. footprint,” said Larry Sidoti, chief development officer of Paris Baguette. “Paris Baguette is at a critical jumping off point, going from a company-owned model to aggressive franchise growth, and we are confident Dave will implement a sound strategy, deliberately expanding to new markets with best in class franchisees to enable new customers to enjoy our spectacular products.”

Paris Baguette has over 50 U.S. locations stretching from the West Coast to the East Coast. Further expansion plans across the United States will focus on 18 key target markets including continued development throughout California and the Northeast. By the close of 2016, Paris Baguette is on track to add several new locations.

“The cornerstone of any great brand is a solid concept with sound fundamentals and systems, as well as great people. While Paris Baguette is a relatively new brand in the United States, I saw a concept that has all of the fundamentals I mentioned and then some,” said Gleason. “By moving from a company owned bakery model to aggressive franchise growth strategy, we strongly feel that the ultimate goal for Paris Baguette is in the range of 12,000 locations worldwide.”

For more information visit: www.parisbaguetteusa.com. To learn more about franchising opportunities, visit: http://parisbaguettefamily.com/home/franchise-information/.

About Paris Baguette

Paris Baguette was born out of a concept which first began in Korea in 1945. As the company grew, it adapted to people’s ever-expanding palates, and the focus on premium baked goods led to the founding of Paris Baguette in 1988. Specializing in French-inspired recipes, the company uses proprietary dough that is lighter, more airy and less sweet than traditional dough to create decadent, unique, and sophisticated desserts, in addition to its offerings of chef inspired sandwiches and signature coffee. Currently Paris Baguette has more than 3,700 locations in South Korea, France, China, Singapore, Vietnam and the United States. After reaching 43 locations spanning the West Coast to the East Coast, Paris Baguette began franchising in 2015 and now has more than 50 locations with a projected 350 additional stores by 2020.

SOURCE Paris Baguette

Media Contact:

Kathryn Frakes
Fishman Public Relations
(O) 847.945.1300, ext. 243

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O TiresĀ® is proud to be a world-class leader.
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)