December 05, 2016 // Franchising.com // COLUMBUS, Ohio - Donatos Pizza today announced the elimination of all artificial colors, artificial flavors, MSG and high fructose corn syrup from its pizzas, subs and salads. Moving forward, the pizza company pledges that any new items added to its menu will also be free of these ingredients.
The process of achieving this milestone began 18 months ago and involved the careful reformulation of over 16 ingredients used in its menu.
“Donatos has been committed to serving customers with great-tasting food since opening our very first shop in 1963,” said Donatos Pizza President and CEO Tom Krouse. “The dedication to offering foods with clean labels, as well as to serving today’s customers with great tasting food they can feel good about eating, is a natural continuation of that commitment.”
The reformulation comes as a response to the changing tastes of today’s consumers, who put an increasing emphasis on quality and health over price and convenience. This shift was heard by Donatos, which devoted the past year and a half to redeveloping and improving several core ingredients and ultimately serve customers the best quality pizza on the market.
Donatos Pizza, founded in 1963 by Jim Grote, is family-owned and operated and headquartered in Columbus Ohio. The creator of Edge to Edge® pizza, Donatos is recognized as one of America’s premier regional pizza chains. Donatos and its Franchise Partners operate 154 restaurants in 9 states and its products are proudly served in more than 15 sports and entertainment venues. For more information, visit www.donatos.com.
SOURCE Donatos Pizza