Keller Williams' Focus on Agent Production Fuels Record November Profits

Real estate franchise boosts profits 55 percent year over year for franchise owners.

December 16, 2016 // Franchising.com // AUSTIN, TEXAS - Keller Williams, the world's largest real estate franchise by agent count, has increased franchisee owners' profits 55.4 percent to $11.9 million in November, shattering the company's previous all-time record set in November 2015 of $7.7 million.

Profit share distributions to agents also set an all-time monthly record, up 63 percent over November 2015 to more than $10 million. Year-to-date profit share distribution is $143.1 million, up 16.4 percent over same period last year.

A strong contributing factor to the new benchmarks set in owner profits and profit share was the company's Career Growth Initiative (CGI), also credited with offsetting the fourth quarter seasonal declines and building momentum for 2017.

"With our Career Growth Initiative, we're helping our agents focus on their most leveraged business activities during a time of year when many competitors abandon the field," said John Davis, president, Keller Williams. "We're helping our people grow their businesses, which is helping them fund their lives and create opportunities for their families."

Launched on July 11, 2016, CGI critically focuses on activities that lead to higher levels of production and profitability for real estate agent businesses. The interconnected CGI tools provide an unprecedented view into an agent's business and fosters the implementation of lead generation and conversion activities.

"Through our commitment to training and technology, we're empowering our agents to have goal-setting conversations with their local leaders and then easily track their daily activities and outcomes," said Chris Heller, CEO, Keller Williams.

"They're improving their skills – becoming more efficient and effective – and it's showing up in the bottom line. Our local offices are more profitable, which means we get to share more profits with the agents who are helping us grow. And we're delivering a better customer experience to the hundreds of thousands of consumers who want to buy or sell a property this time of year," said Heller.

Keller Williams Co-Founder and Chairman Gary Keller and early company leaders created the profit share program to ensure the goals of the company's owners and agents remain permanently aligned. As part of the profit share program, individual market center owners share close to 50 percent of monthly profits with associates who have contributed to growth.

About Keller Williams Realty, Inc.

Austin, Texas-based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 150,000 associates across the Americas, Europe, Africa and Asia. In 2015, Training magazine named Keller Williams the No. 1 training organization across all industries in the world.

Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit kw.com.

SOURCE Keller Williams Realty, Inc.

Contact:

Darryl Frost
512.306.7193
darryl.frost@kw.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sears Home Services
You can become part of the Sears family and tradition by purchasing a Sears Home Services franchise. We are seeking entrepreneurs who want to own...
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
Club Pilates
Are you looking for an opportunity to explore other paths in your life? Are you trying to change things up or find something that offers you more...
WaveMAX Laundry
WaveMAX is the franchise for you. We are looking for professionals that want to build a multi-unit franchise empire.

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)