December 19, 2016 // Franchising.com // LAGUNA NIGUEL, Calif. – With nearly two-thirds of American men expected to experience some degree of hair loss by the age of 35 and nearly 85 percent of men experiencing significantly thinning hair by age 50, it’s apparent how devastating hair loss can be for men. That’s why 18|8 Fine Men’s Salons is doing its part to help men find solutions for thinning or fine hair.
The salon brand, which offers a full range of customized, upscale grooming services for men, announced today True Solutions, a comprehensive new line of products and treatments designed specifically to provide answers and solutions for men experiencing thinning hair. True Solutions began rolling out in 18|8 Fine Men’s Salons throughout the country the fourth quarter of 2016 and is accelerating the adoption in 90 chain system beginning January of 2017.
“Our guests continue to choose 18|8 time and again because they trust us to deliver the highest quality of men’s hair care and grooming services,” said Katie Riordan, vice president of operations for 18|8 Fine Men’s Salons. “But what about those men who are unsure of where to go or who to consult about their thinning or fine hair? We developed True Solutions to be the answer. True Solutions allows men to receive consultations, services and an education about the health of their hair and scalps keep their hair longer or to get their real hair back through surgical restoration.”
The brand has partnered with three major brands focused on restorative hair treatments and solutions, including Bosley Hair Restoration, DS Laboratories and Theradome, for the full True Solutions product and treatment line. This includes cleansers, conditioners and topicals, an at-home laser treatment and scalp treatments, all intended to generate new hair growth where possible and to protect existing hair.
The True Solutions program signifies the brand’s dedication to its guests and its commitment to providing an exceptional salon experience. The introduction of this new approach to hair loss offers guests an outlet to address and understand different solutions for their concerns over thinning or fine hair that goes beyond traditional grooming services.
“Hair loss can be a sensitive issue for both men and women, but there isn’t really a place where people can go to discuss or determine their options,” said Kara Davidson, whose 18|8 Fine Men’s Salon in Walnut Creek, California, will be offering the True Solutions program starting in January. “We are proud to be able to offer our guests a space where they feel comfortable and confident asking questions and to open a discussion about hair loss.”
For more information on True Solutions, visit www.eighteeneight.com/truesolutions/. For more about 18|8 Fine Men’s Salons and to find a salon near you, visit www.eighteeneight.com.
Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to raw steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – leaving men looking better, feeling better and performing better. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and salon services. 18|8 Fine Men’s Salons currently has 400 stores operating and in development.
To learn more about 18|8’s services, visit www.eighteeneight.com.
SOURCE 18|8 Fine Men’s Salons
All Points Public Relations