Burn Boot Camp Bursts into Atlanta, Announces Aggressive Growth Plans
National Fitness Franchise Pumps Up Local Fitness Options Adding 12 New Locations
ATLANTA - (BUSINESS WIRE) - January 09, 2017 - With more and more people developing a passion for healthy lifestyles and unique fitness classes, Burn Boot Camp, a national fitness brand for women offering creative camps led by elite trainers, is gaining popularity. As the brand continues to expand its national footprint, it’s targeting the Atlanta area to bring 12 new locations.
The brand is well on its way to achieving its goal of opening 12 new locations by 2020 with three currently open and 9 more awarded. Planned development in Atlanta is a key element of the brand’s overall growth strategy as it works toward this goal. With three locations already open and operating in Woodstock, Sandy Springs and Evans and another in Alpharetta opening in early 2017, the demographics in Atlanta and the exploding popularity of Burn’s lifestyle approach for women indicate that there’s plenty of room for trend-setting organization in the area.
The concept was started in 2012 in a parking lot by its founders, husband and wife duo, Devan and Morgan Kline. “Since we began franchising in 2015, the Burn Boot Camp brand has caught fire! With more than 243 locations operating or in development, our focus has shifted to further impact the communities Atlanta,” said Devan Kline, CEO and internationally recognized personal trainer. “Our brand gives our clients lasting empowerment, confidence, and physical results. This has allowed us to expand to 26 states merely on word of mouth, it’s incredible what it does for women.”
A low-cost investment in the fitness industry, franchisees can expect an investment of approximately $100,000. Each facility has a retail center with supplements, retail, and accessories in addition to their exciting and ever-changing membership offers. Additionally, each franchise is equipped with an online affiliate program to sell equipment, supplements, retain, digital download products etc. to provide a recession-proof business with multiple revenue streams. While potential franchisees are not required to hold a background in fitness, ideal prospects have a strong entrepreneurial drive, as well as being passionate and committed to the company’s mission to help women transform globally.
“Burn Boot Camp’s franchise system makes up a tightly-knit community of passionate owners. Many of our franchise partners were first introduced to the brand as clients, and fell in love with it after seeing how effective our philosophy is,” said Kline. “Our family like franchise system extends into the atmosphere of each location. Clients experience a supportive community in every camp and we are truly grateful to facilitate life-long friendships.”
Each camp is 45-minutes and comprised of 72 different styles and 15 different formats, e.g. HIIT training, suspension training, etc. following the philosophy of internationally recognized personal trainer and CEO, Devan Kline. Burn Boot Camp has a very stringent recruiting program for trainers ensuring every session is led by an NCCA-accredited certified personal trainer who creates new, innovative programs daily so attendees never do the same workout twice. Clients learn far more than just healthy eating and exercise tips at Burn Boot Camp, as the concept strays from the competition by operating on a five pillar philosophy to help clients achieve success: mindset, whole food nutrition, burst training, strength training and positive environment.
Members are not required to register for camps in advanced to reserve a spot, but rather enjoy flexibility in selecting camps that fit with their schedules. The fitness concept also provides a convenient environment for women, ensuring a worry-free workout; all sessions before 5 p.m. are only available to women, and childcare is available for mothers free of charge while they’re on campus.
For more information about Burn Boot Camp, including locating the nearest location and obtaining details about franchising, visit http://burnbootcamp.com.
About Burn Boot Camp
Founded in 2012 by husband-wife duo Devan and Morgan Kline, Burn Boot Camp is a national fitness concept where like-minded women can come together, build confidence and inspire one another through fitness. Based in Huntersville, NC, the franchise has 49 locations currently open and 194 in various stages of development across 26 states. The franchise runs on a five pillar philosophy focusing on mindset, whole food nutrition, burst training, strength training and environment to achieve success. For more information surrounding Burn Boot Camp or its franchise opportunities, visit www.burnbootcamp.com or www.burnbootcamp.com/franchise.
SOURCE Burn Boot Camp
Fishman Public Relations