United Franchise Group Announces Brand Name Change: EmbroidMe Will Become “Fully Promoted”
January 09, 2017 // Franchising.com // WEST PALM BEACH, Florida - Franchise industry giant United Franchise Group has announced a name changer that is a game changer! EmbroidMe, the franchise leader in the promotional products industry, will widely expand its services and become known as Fully Promoted.
This news was announced to the 220 franchisees at the company’s annual convention currently underway in Las Vegas in conjunction with the Promotional Products Association International (PPAI) Expo.
The company decided on the name change after a significant evaluation of the changing needs of their current EmbroidMe customers around the world. It will allow for an expanded set of services that will include branded products and marketing services.
United Franchise Group has been developing this business model change for the last year and recently brought on a new President, Joe Loch, to lead the effort in completing this important transition.
“This has been extremely well thought out,” said Loch, “we combined the expertise of our experienced brand experts at United Franchise Group with that of an outside agency and worked with our franchisees who are instrumental as the brand’s representatives in the field. They were acutely aware that their clients wanted a much broader range of services, some of which were already offered. But with the current name, most customers didn’t realize we were so much more than embroidered products.”
Adding to existing services that provide customized apparel and merchandise will now be online marketing services, lead generation services, and complete campaign management for a variety of printed marketing materials. This expansion will allow for a complete customer experience that provides new customers and then a variety of tactics to reach those customers.
“We expect great things and are excited for the future of this newly innovated brand,” said CEO of United Franchise Group and founder, Ray Titus. “It’s one of the things I feel we do best here. We evolve our brands and stay relevant to the needs of our customers."
About Fully Promoted
The new Fully Promoted has more than 300 Resource Centers throughout the United States, Australia, and in 12 other countries. The company plans to open 70 new resource centers throughout the country by the end of the year, reaching 500 locations worldwide by the end of 2018. For more information go to www.fullypromotedfranchise.com.
SOURCE United Franchise Group
Sanderson & Associates
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