Painting with a Twist Announces Partnership with NFL Players Association

Nation’s Leading Paint-and-Sip Franchise Teams up with NFLPA for ‘Smocks & Jocks’ Championship Weekend Event: Painting with the Pros

MANDEVILLE, La. - January 31, 2017 - (BUSINESS WIRE) - Think painting does not appeal to giants of the gridiron? Think again. The first and largest paint-and-sip franchise in the U.S., Painting with a Twist®, is teaming up with the NFL Players Association’s Professional Athletes Foundation to produce a “Smocks and Jocks” community event, Painting with the Pros, before the New England Patriots square off against the Atlanta Falcons.

Through this partnership with the NFL Players Association, Painting with a Twist will host a two-hour event Friday, February 3, from 10 a.m. – 12 p.m. at James Madison High School in Houston. To kick off the event’s activities, Painting with a Twist will lead an hour-long instructional painting class with 17 former NFL players and 35 students. All 52 participants will individually paint football-themed artwork on bare 16” by 20” canvases.

“We’re always looking for new ways to get involved and give back to local communities, and Painting with a Twist is the perfect partner for us to succeed in these efforts,” said Andre Collins, Executive Director of the NFLPA’s Professional Athletes Foundation. “Painting with a Twist is a respected organization devoted to charitable efforts and we hope to continue this Painting with the Pros event prior to every NFL Championship for years to come.”

During the second hour of Friday’s event, former NFL quarterback and James Madison alumnus Vince Young and former NFL tight end Robert Royal, will speak with the students about the importance of anti-bullying. Each student will pledge to stand up to bullying by dipping his/her hand in colored paint and creating palm prints on a single canvas.

“We’re thrilled to partner with the NFL Players Association to tackle a widespread problem with a creative spin,” said Painting with a Twist Co-Founder Cathy Deano. “Bullying is an epidemic facing our youth, and it’s exciting to help spread awareness through an honest conversation between children and NFL players and a pledge through painting.”

At Painting with a Twist studios across the country, guests come together to experience a unique ‘getaway’ that includes friends, paint and the option to BYOB. Led by local art instructors, guests paint on bare canvases using paint and brushes provided by the studio. There are more than 8,000 original pieces of copyrighted artwork, ranging from landscapes, abstracts and cityscapes, to creative renderings of animals, iconic buildings and florals, which have all been conceptualized and produced by Painting with a Twist art instructors.

To learn more about Painting with a Twist®, visit: https://www.paintingwithatwist.com.

About Painting with a Twist®

Painting with a Twist, based in Mandeville, Louisiana is the leading paint-and-sip franchise with over 330 studios in 36 states. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. The company maintains a strong focus on giving back to the local community, and was recently recognized by the International Franchise Association’s Franchise Education & Research Foundation’s Franchising Gives Back Awards. To date, Painting with a Twist has donated more than $3.25 million through their charity arm, Painting with a Purpose. As the fastest-growing franchise in the industry, Painting with a Twist has been ranked the No. 1 Paint and Sip franchise as part of Entrepreneur magazine’s annual Franchise 500 edition for the past four years. For more information about Painting with a Twist’s franchise opportunity, visit www.paintingwithatwistfranchise.com.

About the NFL Players Association

The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.

SOURCE Painting with a Twist®

Media Contact:

Cassidy Obis
Fishman PR
847-945-1300
cobis@fishmanpr.com

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