February 08, 2017 // Franchising.com // TORONTO, ON – This Valentine´s Day, the great debate among couples rages on about whether to spend the night in – or venture out for a night on the town. According to a Leger omnibus survey commissioned by Pizza Pizza, 47 per cent of Canadians celebrating Valentine´s Day would rather stay in and share a romantic evening at home, while 45 per cent prefer going out to enjoy a nice dinner.
“Food and romance go hand in hand,” said Pat Finelli, Chief Marketing Officer at Pizza Pizza. “While everyone has their own preference on how to celebrate, our pizza shaped like a heart is a cheesy favourite among those who order in.”
Some other interesting findings from the Canada-wide survey:
The festively-shaped heart pizza is available at all traditional Pizza Pizza locations and is equivalent in size to a traditional 12″ medium pizza and can be personalized with any two toppings for $11.49. Customers who opt for the special pizza shaped like a heart will also receive a box of heart-shaped chocolates and have a chance to win a two carat diamond ring.
For 50 years, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada´s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.
The survey was completed online January 16-19 2017, using Leger´s online panel, LegerWeb, with a sample of 1,530 Canadians aged 18 and older. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.
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SOURCE Pizza Pizza Limited