Cottage Inn Pizza Expands Across U.S. Pizza Scene with Dynamic Franchise Growth Strategy
Ann Arbor’s First Pizza Restaurant Growing Rapidly to Provide Gourmet Pizza with Fresh Ingredients and Proprietary Crust to the Midwest
February 09, 2017 // Franchising.com // ANN ARBOR, Mich. – A longtime favorite of Michigan pizza lovers, Cottage Inn Pizza is expanding to bring its gourmet pies to more neighborhoods across the country.
The brand’s high-quality pizza, a Michigan favorite for more than 60 years, has gained a loyal fan following that has catapulted Cottage Inn Pizza into an aggressive growth phase announced today. Cottage Inn Pizza is set to have 10 locations open or in development in Indiana, Illinois and Ohio by the end of 2017. This Midwest expansion coincides with efforts to grow internationally, with up to 200 locations slated to open in China over the next 15 years, starting with its first restaurant already open in Qingdao.
A neighborhood staple, Cottage Inn Pizza holds a sentimental place in the hearts and stomachs of alumni who went to schools in the college towns the brand serves. Local families have long prized Cottage Inn’s pizza as a true treat, with its quality a clear step above others in the category.
“You can feel the excitement in the air here at Cottage Inn. Our pizza is a mainstay of both college students and families in Michigan and now we’re ready to bring our brand to pizza lovers across the country,” said Deborah Masse, Senior Vice President at Cottage Inn Pizza. “We’re already Michigan’s favorite gourmet pizza restaurant, and now we’re looking forward to making our brand the go-to option for customers in the Midwest and beyond.”
A hometown brand run by the same family for over 65 years, Cottage Inn currently operates more than 50 locations in Michigan, Ohio, Florida and Qingdao, China, offering a variety of menu options for carryout and delivery service. Some locations even have inside seating and an all-you-can-eat pizza buffet.
The successful concept has led fans to expect consistent quality with every experience at Cottage Inn Pizza.
Although the pizza might be the initial draw, many fans keep coming back for the sense of nostalgia that stopping by a Cottage Inn evokes, prompting an emotional connection for families, groups, teams and college students. When people want a quick, easy option without sacrificing gourmet quality, they go to Cottage Inn Pizza.
“When people think of Cottage Inn, they think of being back in college, having a special treat with their parents as a child, or celebrating a win with their sports team,” added Masse. “That’s what makes the brand so special: the memories it helps our consumers create. We couldn’t be more motivated to help pizza lovers across the country begin making memories with Cottage Inn Pizza.”
Community involvement is also rooted deep at Cottage Inn Pizza, as its locations become an integral part of the neighborhoods they serve. Local owners often team up with community charities that are part of Cottage Inn’s comprehensive local giveback program, further endearing the brand to its loyal customers.
As the brand expands, it is awarding franchise opportunities to qualified individuals who are looking to join the Cottage Inn family. The investment required to open a Cottage Inn Pizza Franchise is between $200,000 and $350,000, which includes the initial franchise fee that grants a license to run a business under the Cottage Inn Pizza name. Cottage Inn offers a world-class training program and ongoing support to keep each store running successfully and smoothly.
The brand has long been known for its signature crust, made from a proprietary flour mix that creates an incomparable taste and quality among competitors. The brand also offers a diverse menu of Mediterranean favorites, as well as 33 different styles of pizza, subs, salads and hot wings.
More info on menu items can be found at cottageinn.com.
About Cottage Inn Pizza
Cottage Inn Pizza opened its first restaurant in Ann Arbor, Michigan in 1948, earning distinction as the first pizza restaurant in the entire city. The original restaurant at 512 E. William St. remains the company’s flagship store. With over 50 stores and franchises in Michigan, Ohio, Florida, North Carolina and China, offering a variety of menu options for carryout and delivery service, fans have come to expect a high-quality experience from the brand. Today, Cottage Inn Pizza is growing to become the standard for gourmet pizza products.
To learn more about Cottage Inn Pizza opportunities, visit cottageinnfranchise.com.
All Points Public Relations
SOURCE Cottage Inn Pizza
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