February 16, 2017 // Franchising.com // HOUSTON - In 2016, The Nielson report stated that the average American spent more than 10 hours per day on electronic devices, an overall increase of one hour from 2015. Ahead of National Unplugging Day on March 3rd, Pinot’s Palette is urging everyone to trade in TV screens and mobile devices for an evening of playful painting. The world’s fastest-growing paint and sip destination has unveiled a new animated video that invites the public to “Disconnect to Reconnect” - [https://www.pinotspalette.com/reconnect].
The video features a young couple, living in a world filled with digital distractions, who find themselves exhausted, disconnected and lonely. Tired of taking each other for granted, they discover a fun and meaningful connection by trading in their distractions for paintbrushes to enjoy an evening at Pinot’s Palette.
“I was taken aback by the amount of time the average adult spends on their digital devices- and I’m just as guilty as the rest. I used to do household chores with earphones in, but one day my wife asked me to take them out because she felt disconnected. I was missing out on the family moments that happen organically during daily tasks,” said Craig Ceccanti, Co-Founder and CEO of Pinot’s Palette. “Now more than ever our lives are tethered to digital distractions and this campaign is one way to encourage all of us to pay better attention to the things that matter. Pinot’s Palette is in the business of connecting people- our studios are a place to come to meet new people, share ideas, bond with friends or a loved one, and truly unplug for an evening.”
To help spread this message, Pinot’s Palette is partnering with national and local influencers to encourage their readers to disconnect to reconnect. The campaign will be promoted through a variety of channels including social media sharing with #DisconnectToReconnect, a national YouTube pre-roll ad campaign and franchisee engagement by showing the video in studios before class and during breaks. National and local studio blog promotions, social media use and newsletters will also be used.
“We plan to continue to share the Disconnect to Reconnect message beyond National Unplugging Day as we think it’s that important,” said Terri McCulloch, Senior Vice President of Marketing for Pinot’s Palette. “We recognize that living online takes away from the emotional-side of the relationship that thrives on personal interaction and commitment. Our message is to put down the technology and reconnect, even if just for a few hours, to grow and strengthen relationships.”
Pinot's Palette is a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. With more than 180 locations open or under development across 35 states and Canada, and new locations popping up monthly, Pinot’s Palette is the world’s fastest growing paint and sip franchise. Guests enjoy a no-skills-required art class - all supplies included - directed by trained, local artists, who guide guests step-by-step through a featured painting. By bringing fun, modern and creative ideas to their events, Pinot’s Palette curates a unique, rewarding experience while providing a worthwhile contribution to the community. For more information, visit www.PinotsPalette.com.
SOURCE Pinot's Palette