Auntie Anne's® Announces $1.99 Original Pretzel for Customer Appreciation Week

From March 6 to 12, Auntie Anne's will be thanking fans with $1.99 Original Pretzels

LANCASTER, Pa. - March 1, 2017 // PRNewswire // - Auntie Anne's®, the world's largest hand-rolled soft pretzel franchise, today announced that from March 6 to 12 guests will be treated to $1.99 Original Pretzels to celebrate the company's first-ever Customer Appreciation Week. That's right, the inimitable Auntie Anne's Original Pretzel will be available nationwide for less than two dollars.

"When 'Auntie' Anne Beiler opened a pretzel stand in 1988, she launched a pretzel revolution," said Carol Pasquariello, Vice President of Marketing for Auntie Anne's. "The catalyst for that revolution was the Original Pretzel. With legions of loyal fans worldwide, we know our pretzels are loved. The love we have for our guests is just as strong, and we're showing it by offering everyone's favorite pretzel for just $1.99 during our first Customer Appreciation Week."

Adding to the fun, Auntie Anne's is on a quest to find its ultimate fan. Fans who think they have what it takes to earn the title can go to Auntie Anne's Facebook page now through March 5 and say why they deserve to be crowned the ultimate Auntie Anne's fan. The winner will receive free pretzels for a year and the opportunity to take over the Auntie Anne's Snapchat account (@AuntieAnnesSnap) for a day.

Customer Appreciation Week and $1.99 Original Pretzels will be available at participating Auntie Anne's locations nationwide.

About Auntie Anne's®

With more than 1,600 locations in 48 states and more than 25 countries, Auntie Anne's mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne's can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter and Instagram. To receive the latest offers - including a free pretzel for your birthday - download the My Pretzel Perks app.

Media Contact:

Chas Kurtz
Auntie Anne's
Public Relations Manager
ckurtz@auntieannes.com
(717) 435-1561

SOURCE Auntie Anne's

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