March 09, 2017 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE:H) today announced that a Hyatt affiliate has entered into a management agreement with Exacorp One, S.L. for a 159-room Hyatt Centric hotel in Madrid that is expected to open by Q4 2017. The Hyatt Centric Gran Via Madrid marks the first Hyatt Centric hotel in Spain.
“Madrid’s cosmopolitan vibe makes it an ideal location for a Hyatt Centric hotel by placing guests in the heart of the action. We are excited about this momentum as the Hyatt Centric brand continues to expand our brand presence in Europe,” said Peter Norman, Senior Vice President, Acquisition and Development Europe, Africa, Middle East and South West Asia for Hyatt.
Hyatt Centric Gran Via Madrid will boast an unbeatable location right in the center of the city on Gran Via street, providing the best launch pad for guests looking to explore everything Madrid has to offer. The hotel will offer an authentic and unique experience, located in a historic landmark building originally built in the 1920s that will incorporate strong, local influences with a boutique vibe. Boutique shops, popular bars and trendy restaurants will be found right at the hotel’s doorstep and will give guests prime access to all of Madrid’s most vibrant and culturally significant sites.
The hotel’s restaurant and bar “Hielo y Carbon” will offer handcrafted signature cocktails and locally inspired dishes in a sophisticated atmosphere and will feature a sophisticated, yet authentic mix of crudos and grill dishes. Slated for a 2018 opening, the hotel will feature one of the most spectacular rooftop terraces in Madrid where guests will be able to experience unparalleled views of the ornate Gran V?a that will spark traveler curiosity and create an appetite for exploring.
The new addition further demonstrates the strong potential for growth of the brand and follows the recent announcement of Hyatt Centric La Rosiere, France. Launched in 2015, the Hyatt Centric brand includes hotels in Chicago, Houston, New York City, New Orleans, Waikiki, Hawaii, Arlington, Virginia, Park City, Utah, Miami, Key West, Long Beach, Santa Barbara, San Francisco and Montevideo, Uruguay and even more in the pipeline with announced properties planned for Barbados, the French Alps and Ginza Tokyo.
“We are looking forward to working with Hyatt to introduce the Hyatt Centric brand to Spain,” said Jorge Diaz Estrada, Director for Exacorp. “Hyatt Centric Gran V?a Madrid will offer an unbeatable experience for anybody seeking to live and experience the authentic modern Madrid. The hotel’s central location combined with its unique design will speak to leisure and business travelers alike.”
For more information, please visit centric.hyatt.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery. The lobby lounge is a launch pad providing guests with information about the most sought after food, nightlife and activities the destination has to offer. The bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined modern rooms focus on delivering everything guests want and nothing they don’t, including Beekind’s environmentally conscious bath products, Bluetooth-enabled electronics and salon-grade blowdryers. A team of colleagues is always available to recommend local hidden gems to launch guests’ discovery of the destination. For more information please visit hyattcentric.com. Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentricExplorer.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 13 premier brands. As of December 31, 2016, the Company's portfolio included 698 properties in 56 countries. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt™, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™ and Hyatt Residence Club® brand names and have locations on six continents. For more information, please visit hyatt.com.
Exacorp is a Real Estate Company focused on owning prime lodging properties in Madrid and partnering with international management companies to brand its portfolio of assets.
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