March 09, 2017 // Franchising.com // PARSIPPANY, N.J. - Wyndham Hotel Group, the hotel giant with an unmatched global presence of more than 8,000 hotels, today announced two new appointments advancing its continued transformation: Barry Goldstein has been promoted to chief marketing officer and Scott Strickland has been appointed as chief information officer.
Wyndham Appoints New Senior LeadershipAs chief marketing officer, Barry Goldstein is responsible for all aspects of marketing and revenue generation for the company and its 18 global brands, leading the brand marketing, loyalty, digital marketing, global sales, communications, customer care, and revenue management functions for a portfolio of more than 8,000 hotels in 77 countries.
Goldstein was previously chief digital and distribution officer for Wyndham Hotel Group supporting the company’s digital marketing strategies. Prior to joining Wyndham, Goldstein was chief revenue officer for Dolce Hotels and Resorts (later acquired by Wyndham Hotel Group) and vice president, global sales strategy, technology and operations, at Starwood Hotels & Resorts Worldwide.
“Our mission to democratize travel starts with our powerhouse brands, and Barry’s expertise marketing world-class brands inspires new momentum in our continued transformation on the quality, technology and marketing fronts,” said Geoff Ballotti, Wyndham Hotel Group President and CEO. “Technology is critically important for enabling our owners to deliver on each unique brand promise and Scott’s experience with major global brands and Fortune 500 organizations makes him the ideal champion to revolutionize technology for economy and midscale hoteliers.”
Scott Strickland will spearhead the ongoing effort to enhance and implement Wyndham’s overall technology strategy and the continued migration of the company’s 18 brands to the Sabre SynXis property management and central reservation system. Wyndham Hotel Group was the first global hospitality company of its scale to roll out the system helping economy and midscale hoteliers grow their business by more efficiently managing pricing and inventory.
With 25 years of experience in the field of information technology, Strickland joins Wyndham from D+M Group where he led the company’s information technology function as chief information officer. Prior to this position, Strickland held the role of executive director, information technology with Nissan North America. Previously, he held technology roles at Stanley Black & Decker, IBM and Mars, Inc.
Wyndham Hotel Group, hotel giant with an unmatched global presence, is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). Driving the democratization of travel, Wyndham Hotel Group is elevating the experience of the everyday traveler, changing the game so every traveler – no matter how much they spend or how they like to travel – has an extraordinary experience. As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of more than 8,000 hotels and over 697,600 rooms in 77 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Dazzler® Hotels, Esplendor® Boutique Hotels, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®,
Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, ranked number one hotel rewards program for 2016-2017 by U.S. News & World Report, offers more than 49 million members the opportunity to earn and redeem points at more than 25,000 hotels, condos and homes globally. For more information, visit www.wyndhamworldwide.com.
SOURCE Wyndham Hotel Group