Marco’s Pizza Adds Marketing Innovator Steve Seyferth as CMO
March 28, 2017 // Franchising.com // Toledo, OH – Recently surpassing 800 stores and recognized as America’s favorite pizza company, Marco’s Pizza announced marketing innovator Steve Seyferth as its Chief Marketing Officer. Seyferth, with over 30 years of experience working in key executive positions at major advertising and media companies, along with establishing his own highly regarded consultancy practice, will serve as the driving force to elevate Marco’s communications across all platforms.
Seyferth’s unique skill set included leading communication initiative’s for “blue-chip” marketers like Domino’s, General Mills, Kraft, Coors, Gatorade and Ford Motor Company, while also being at the forefront of the digital movement in Vice President roles at AOL Time Warner and AT&T AdWorks. Additionally, Seyferth was owner of SSG Marketing from 2006 – 2009 where his company, built off the Six Sigma platform, played an integral role in helping establish Marco’s strategically on the national landscape, as well as overseeing their Public Relations efforts. After selling SSG, Seyferth continued at the forefront of the digital media landscape as part of the AT&T AdWorks Senior Leadership Team that grew “three screen” (On-Line, Mobile, TV) revenue from zero to over $350 million in the six years prior to AT&T’s acquisition of DIRECTV.
While on the agency side, Seyferth led the development of numerous award winning advertising campaigns, including the renowned “Be Like Mike” campaign for Gatorade that featured Michael Jordan. This campaign, created in 1991, was recently named the “Best Sports Commercial” of all time by USA TODAY in November 2016.
“Marco’s Pizza continues to set the pace in the pizza industry, opening a new store every three days. The product is top notch, the management team has proven its mettle in the restaurant business, and I’m excited to be part of the team. Now is the time to leverage its growth, its reputation, and its strong Italian roots to position Marco’s as the pizza of choice,” commented Seyferth.
As the only national franchise chain founded by a native Italian, Marco’s Pizza has carved out a niche in the industry as the expert in authentic Italian pizza. It is known in markets around the country for its fresh never-frozen dough made daily on site, a proprietary cheese blend – also fresh never-frozen – and a secret pizza sauce recipe. Marco’s Pizza’s continued growth is attributed to consistent unit-level profitability, high Italian food standards, selectivity in awarding franchises and ability to top-grade talent at the corporate level.
“Steve is the precisely the right person, in the right position, at the right time for Marco’s Pizza,” said President Bryon Stephens. “With Steve’s experience building digital strategies across all platforms both in and out of the restaurant industry, he offers the perspective and leadership we need right now as Marco’s continues to roll out nationally.”
About Marco’s Pizza
Headquartered in Toledo, Ohio, Marco’s Pizza was named America’s Favorite Pizza Company this year, and is the fastest-growing pizza company in the United States. Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 800 stores in over 30 states and four countries. Most recently, Marco’s Pizza was ranked by consumers as America’s Favorite Pizza Chain through Market Force Information surveys. Other recent accolades include landing No.38 on Entrepreneur’s Franchise 500 list, No. 2 on Forbes’ Top 10 Franchises to Invest In in the medium investment range, No. 3 on the Military Times Best For Vets list and No. 4 on the Franchise Times Fast and Serious list. To inquire about franchise opportunities with Marco’s Pizza visit marcosfranchising.com.
SOURCE Marco’s Pizza