Long John Silver’s Names New Chief Marketing Officer

LOUISVILLE, Ky. - March 30, 2017 - (BUSINESS WIRE) - Long John Silver’s, the nation’s largest quick-service seafood chain, announced Angela Sanders as Chief Marketing Officer. Sanders’ hire signals a focus on brand innovation and growth following a recently unveiled new brand logo and six consecutive quarters of same store sales growth.

In this role, Sanders will be responsible for leading the marketing team and developing the strategic voice and direction of the brand. She will report to James O’Reilly, Chief Executive officer, and will also work closely with the Franchise Advisory Board.

“Long John Silver’s is beginning a new chapter,” said James O’Reilly, Long John Silver’s CEO. “Angela is a seasoned marketer who can lead the charge to tell our brand story as we evolve, while respecting the heritage of this brand.”

Sanders has more than two decades of consumer-driven marketing experience, with focus in franchised organizations. She led the marketing team in brand strategy and rapid growth at fast-casual start-up Smashburger, and led creative development, media planning, consumer insights, loyalty and menu innovation at Einstein Noah Restaurant Group, Inc. and Boston Market. She joins Long John Silver’s from 6,000 unit Jackson Hewitt Tax Service Inc. where as Senior Vice President she was instrumental in the company’s repositioning and successful brand re-launch.

“Long John Silver’s has an amazing story to tell. Our fish is wild-caught off the coast of Alaska and flash-frozen aboard the fishing boat in order to lock in the flavor,” said Sanders. “Plus, we are introducing a number of product and flavor innovations, like the current beer-battered cod offering as well as rolling out a restaurant redesign. It’s an exciting time for this brand.”

Sanders holds an MBA from Washington University in St. Louis, and a BA from Northwestern University.

About Long John Silver’s

Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in its signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.


Katrina Gallagher
For Long John Silver’s

SOURCE Long John Silver’s


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

The largest and fastest growing "Education through Dance, Gymnastics and Music" program for children.
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
LemonShark Poke
We're not a stuffy, corporate franchise brand. Our brand culture emphasizes the idea of just being you, and have some fun building equity in your...
Put down the burger, the pizza or the nachos. Those categories are saturated and it is next to impossible to find real estate.
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)