Hard Rock Releases City-Specific Apparel Online For First Time Ever

Limited-Time Throwback City Collection Follows Brand Evolution and Features Some of the Hottest Cities

ORLANDO, Fla. - April 4, 2017 // PRNewswire // - Hard Rock is rolling out its retro city-themed apparel online to remind fans of that special Hard Rock moment from the past. Originally, the city-specific clothing line was exclusively available at specific Hard Rock locations around the world, but as of April 3, the throwback city collection can be purchased through Hard Rock's online Rock Shop for a limited time. Each piece offered follows the evolution of Hard Rock's classic logo through the 70's, 80's and 90's and nods to some of Hard Rock's favorite cities including Barcelona, London, Paris, New York, Los Angeles and Orlando.

"From Paris to Los Angeles, the memories made and experiences lived at Hard Rock locations worldwide are infinite," said Roger Worak, Senior Director of Digital, CRM and Loyalty for Hard Rock International. "As a way to help our guests re-live those past moments, we're introducing this vintage-inspired line that allows Hard Rock fans to get original clothing from iconic cities around the globe such as London and Barcelona, without having to leave their home."

Hard Rock's city collection is designed specifically to reflect each city's culture and fashion history through the years. The timeless merchandise includes crew neck sweatshirt and t-shirt designs, styled in unique old-school colors like Barcelona's vibrant mustard and Orlando's fluorescent purple. The limited-time throwback city collection features unisex Retro Logo Fleece (RSP $42.00) and Tees (RSP $25.50) available in small, medium, large, extra-large, and extra extra-large.

Hard Rock's Online Rock Shop is the exclusive online store experience of Hard Rock, featuring a diverse collection of clothing, accessories and music-inspired keepsakes. For more information on the limited throwback city collection and to purchase online, please visit www.rockshop.hardrock.com.

About Hard Rock International

With venues in 74 countries, including 175 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

SOURCE Hard Rock International



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