New Fast & Casual Restaurant Concept, Hurricane BTW, Sells 7 More Franchise Locations In New Jersey And South Florida
Hurricane BTW Now Has 56 BTWs Sold and Planned for Throughout the US in Next 42 Months
April 24, 2017 // Franchising.com // West Palm Beach, FL - Hurricane BTW, a new fast and casual restaurant concept developed by the national Hurricane Grill & Wings brand, announced today it has sold seven new franchise locations: one location in New Jersey and a six-pack in East Broward County, Florida. The New Jersey location (specific city to be announced) will be under the development of J&H Management of New Jersey and Jigar Tailor and Darshana Patel, both of whom reside in Clifton, New Jersey and own WOW Café in New Jersey. The six Hurricane BTW locations planned for East Broward County, meanwhile, will be developed by Francisco and Rafael Rivera of Castle Food of Florida, LLC.
These seven new locations are on top of the 49 new BTW locations announced last month and scheduled to open in the next 42 months, bringing the total to 56. The first Hurricane BTW prototype location will open in Skokie, IL in late May and eight to ten more will follow by the end of the year. The brand’s lab store opened in April of 2016 in Ft. Lauderdale, FL where it still resides.
“The high level of interest shown by business owners from around the country proves we are onto something very appealing and exciting with our Hurricane BTW brand,” said Brooksy Smith, Chief Brand Officer for Hurricane AMT (Hurricane Grill & Wings, Hurricane BTW and Hurricane Dockside). “We feel very confident with the product we are offering and are motivated by the early success. We look forward to continuing to introduce our fast & casual concept to more potential franchisees.”
Hurricane BTW offers fast and casual service, high design aesthetic in-store, high-quality food and drinks, all at a competitive price point. Menu offerings include: burgers, tacos, chicken wings, chicken tenders, salads, ice cream shakes, beer (draft, bottle, and local craft), and more.
Smith is charged with leading the growth and expansion of BTW. “Fast-casual is the way we will serve our food at Hurricane BTW, but with a broader menu and better value for our customers,” he said.
“While the restaurant industry, specifically fast-casual, is down as of late, we have seen two trends: single entrée menus have driven brands (i.e. burgers, pizza, wings), and there is an overall drive for higher quality and higher average tickets,” added Smith. “At BTW, we are focusing on the three most popular single entrée items other than pizza and including them on our menu, and we are pricing our average ticket at $10. We feel that now is the right time for a broad menu with a value proposition in a casual market. And that’s why we are confident BTW will excel.”
The Hurricane BTW prototype will feature improved food, service and design elements from the restaurant’s lab location. Features include:
- Approximately 2,000 square feet
- Sophisticated and high-design esthetic in-store with inexpensive yet durable finishes
- New and improved burger, taco, chicken wing and tender recipes
- Ice Cream Shakes with mix-ins
- Expanded sauce bar
- Pepsi Spire® digital fountain
- The Crowler: 32 oz sealable can meant for draft beer (in those locations where permitted)
“We’ve learned that our guests expect high quality food at a fair price,” Smith added. “And they want to be able customize everything to their individual needs. We’ve made that possible with every item on the Hurricane BTW menu, from the sauces to the soft drink machine to the ice cream shakes.”
Hurricane BTW is in the process of seeking out experience franchise owners. The estimated expenditures to build a BTW are $225k – $464k. For more information, call 561-932-1075 or visit www.hurricaneBTW.com Follow Hurricane BTW on Facebook www.facebook.com/hurricanebtw.
For Franchising Opportunities, visit our website at http://www.hurricanefranchising.com/.
About Hurricane BTW
Hurricane BTW is a fast and casual restaurant concept offering burgers, tacos, wings and more. The concept falls under the highly successful Hurricane Grill & Wings brand, and features the franchise’s best-selling menu items with a fast casual service model and a fun, energetic restaurant design. The first Hurricane BTW location opened in April 2016 in Ft. Lauderdale; the prototype location will open in Skokie, IL in April 2017; 49 locations are in development to open in the next 42 months. Learn more at www.hurricanebtw.com.
About Hurricane Grill & Wings®
With more than 70 restaurants open or under construction in 15 states and 4 European countries that include Austria, Germany, Poland and Switzerland, Florida-based Hurricane Grill & Wings® is known for its jumbo, fresh wings, more than 35 signature sauces and rubs and tropical, laid-back vibe. Named by USA Today as one of “10 Great Places to Wing It,” selected as one of the “Future 50” by Restaurant Business and as one of Franchise Times “Top 40 Fast and Serious,” Hurricane Grill & Wings’ menu includes crave-able Hurricane’s Garlic & Parm fries, tasty salads, seafood entrees and fresh 1/2 pound burgers. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995 and has expanded to locations in Alabama, Arizona, Colorado, Georgia, Iowa, Louisiana, Maryland, Minnesota, New York, North Carolina, Tennessee and Texas, with additional restaurants planned both domestically and internationally. For more information, visit www.hurricanewings.com.
SOURCE Hurricane Grill & Wings®
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