Award-winning Owner Acquires Orangetheory Fitness Shelton Studio Amidst Accelerated Connecticut Growth
Multi-Unit Franchisee Mark Molina Propels Company’s Plans to Double the State’s Studio Count in 2017
May 08, 2017 // Franchising.com // BOCA RATON, Fla. - Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, announced today multi-unit franchisee Mark Molina has acquired rights to the Shelton, Connecticut studio, which will grand reopen under his leadership at the end of May. This acquisition is part of Orangetheory Fitness’s expansion plans to grow the brand’s presence throughout the state of Connecticut, with a goal of doubling the company’s studio count in the state by the end of 2017.
Molina successfully opened Connecticut’s first Orangetheory Fitness studio in Fairfield in 2014. Since then, he has continued to expand the brand in the state, opening a second studio in Norwalk in 2016; his third studio is slated to open in Westport later this month. The Shelton studio, which is located at 704 Bridgeport Ave., will mark the fourth location for Molina throughout the state.
“Orangetheory’s presence is growing rapidly in Connecticut and I’m thrilled to be adding a fourth studio to my portfolio,” said Molina. “I unconditionally support Orangetheory’s commitment to positively impacting lives through its scientifically-backed workout, and I’m eager to further champion this commitment as I work with the team and this amazing company to expand both the brand’s presence throughout the state and Shelton’s membership base.”
In 2015, just months after opening his first studio, Molina’s Fairfield location was awarded the highly coveted award for “Best Fitness Studio” on Connecticut’s Gold Coast (Fairfield County), a testament to his business leadership and the popularity of Orangetheory Fitness workouts. In 2016, the studio was a repeat winner for “Best Fitness Studio” in Fairfield, and Molina said he fully expects to win the prestigious Gold Coast award again in 2017. Before investing in Orangetheory Fitness, Molina was a top-tier corporate and business lawyer, working principally as the chief legal officer for a number of private and publically traded high-tech companies around the country. After learning about Orangetheory Fitness through a friend, Molina tried the workout and was hooked. He looked into franchising opportunities and was drawn to the company’s product and business model, as well as the integrity, support and quality control provided to franchisees by the corporate team.
Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 620 studios in 45 states and 12 countries. The 60-minute, five zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time. The fitness franchise is on track to have 900 open studios in 2017.
For more information on the Shelton Orangetheory Fitness and membership packages, please call 203-343-0900. More information on Orangetheory Fitness is available on Orangetheory’s website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a scientifically designed, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored workouts are designed to get participants within the target-training zone of 84 percent to 91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each Orangetheory Fitness workout incorporates endurance, strength and power elements through a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the ‘Orange Effect’ – where participants keep burning calories for up to 36 hours post-workout (the Orangetheory Fitness ‘afterburn’) for an average of 500+ total calories burned per every 60-minute workout. The company was ranked #60 in Inc. magazine’s Fastest Growing Private Companies list, #11 on Entrepreneur magazine’s Fastest Growing Franchises list and #225 in Entrepreneur’s 2016 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.
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SOURCE Orangetheory Fitness