Wendy's and Snapchat Partner to Make a Difference through Selfies

Wendy's and Snapchat Partner to Make a Difference through Selfies

DUBLIN, Ohio - May 9, 2017 // PRNewswire // - Find your best angle because the selfie has been given a larger purpose. Now, selfie takers can unlock an exclusive Snapchat filter at Wendy's® to support children in foster care. This program is part of Wendy's continued support of the Dave Thomas Foundation for Adoption® (DTFA) in its mission to find forever homes for children in foster care.

Wendy’s® has partnered with Snapchat to create a special selfie filter that can be unlocked with a purchase of a drink cup. For each selfie shared with the filter, Wendy’s will donated $5 toward finding a loving and caring family for every child in foster care.

Wendy's customers who purchase a beverage will find an exclusive Snapcode on their drink cups, which can be scanned to unlock a custom Snapchat filter to enhance the moment. Then they can use the special filter to send that photo or video to a friend or post it to their Snapchat Story. Thanks to contributions from Wendy's partners at Coca-Cola® and Dr Pepper®, each snap shared will translate into a $5 donation to the DTFA up to $500,000. By using this Snapcode, customers are not only posting a fun moment, but also spreading awareness around the needs of children in foster care.

Raising awareness for this cause is part of Wendy's deeply rooted commitment to family. This partnership with Snapchat, Coca-Cola and Dr Pepper, is one of the many initiatives that Wendy's supports to live out this commitment and place children into loving and permanent homes.

About The Wendy's Company

The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger restaurant chain. The Wendy's system includes more than 6,500 restaurants in 30 countries and U.S. territories. For more information, visit www.aboutwendys.com.

About The Dave Thomas Foundation for Adoption

The Dave Thomas Foundation for Adoption is a national nonprofit public charity dedicated exclusively to finding permanent homes for the more than 130,000 children waiting in North America's foster care systems. Created by Wendy's founder Dave Thomas who was adopted, the Foundation implements evidence-based, results-driven national signature programs, foster care adoption awareness campaigns and innovative grant making. To learn more, visit www.davethomasfoundation.org, or call 1-800-ASK-DTFA.

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Amy Baker
918-289-7692
amy.baker@ketchum.com

To view the original version on PR Newswire, visit: [http://www.prnewswire.com/news-releases/wendys-and-snapchat-partner-to-make-a-difference-through-selfies-300453867.html].

SOURCE The Wendy's Company

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Jersey Mike's Subs
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Discovery Point Child Development Centers
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
The Human Bean
Our commitment to developing the best drive-thru espresso led us to franchising. Unlike nearly all other franchises, we do not charge...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.