May 31, 2017 // Franchising.com // Mount Olive, North Carolina - Hwy 55 is getting an assist from the Information Superhighway in order to give its fans more and better opportunities to earn and redeem points for rewards and prizes.
Hwy 55 Burgers, Shakes & Fries, the highly lauded All-American family-friendly diner with 136 locations and growing rapidly, today announced the successful relaunch of its My Hwy 55 rewards program. The new program is an app-based structure that will give all current plan members an opportunity to transfer and keep their existing points while welcoming new members with great features. All Hwy 55 fans who download the app will receive a coupon for a FREE Hwy 55 milkshake.
“We may be a retro burger brand but we are uniquely aware of our guests’ needs for the latest in technology and we really wanted to thank our members for being Hwy 55 fans,” said Hwy 55 president Kenney Moore. “This is a complete overhaul of our loyalty program and is designed to be easier and better for our valued fans. And of course, we’ll surprise them with unexpected moments of delight from within the app.”
Earning rewards with the new My Hwy 55 loyalty program is as easy as 1, 2, 3, 4, 5:
In addition to avoiding the information cul-de-sac, Hwy 55 has also resonated well with the burger-loving public as well as the restaurant and franchising industries. Hwy 55, which is the official restaurant of National Hamburger Day and National Cheeseburger Day, won BurgerBusiness.com's "Best Burger" in 2012 and in 2014. In addition, Franchise Business Review named Hwy 55 one of the best restaurant franchises in the country. The brand also was recently named a top 500 franchise in the United States by Entrepreneur magazine for the second consecutive year and a "Next 20" restaurant brand by Nation's Restaurant News.
The industry darling also recently hosted the Hwy 55 Burgers, Shakes & Fries World Hamburger Eating Championship, the only hamburger eating competition recognized by All Pro Eating. On May 20, 2017, the #1 ranked independent competitive eater in the world Molly Schuyler set a world record in the 55 Challenge. The 100-pound mother of four devoured seven stacked Hwy 55 burgers (55 ounces of ground beef), a side of fries and a 24-oz. drink in one minute and thirty-seven seconds.
Hwy 55, the official restaurant of National Hamburger Day and National Cheeseburger Day, is a retro-themed diner that features fresh, never-frozen hand-pattied burgers, house-made frozen custard, and other classic favorites in a unique open-kitchen setting. Founded in Goldsboro, North Carolina in 1991, Hwy 55 reflects founder Kenney Moore's commitment to authentic hospitality, incredible service and the world’s best burgers. As the Hwy 55 has grown, the industry has taken notice, with the brand winning BurgerBusiness.com's "Best Burger" in 2012. In 2016, for the second consecutive year, Hwy 55 was named a top 500 franchise in the United States for by Entrepreneur magazine. It has also been acknowledged by Franchise Business Review as a top restaurant franchise in the country and by Nation’s Restaurant News as a “Next 20” restaurant brand. Hwy 55 currently has 136 locations in 11 states, Denmark and the United Arab Emirates. Fans are invited to like Hwy 55 at https://www.facebook.com/Hwy55burgers or follow us at https://twitter.com/hwy55burgers. For more information, visit https://www.hwy55.com.
SOURCE Hwy 55