June 08, 2017 // Franchising.com // HAMPTON, N.H. - Planet Fitness, Inc., (NYSE:PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced that the Company has been honored with Engage for Good’s 2017 Gold Halo Award in the social services category. The award recognizes the Company’s impact with its pro-kindness, anti-bullying initiative, The Judgement Free Generation™, and was announced at the 15th Annual Engage for Good (formerly Cause Marketing Forum) Conference in Chicago on June 1, 2017. The Halo Awards are North America’s highest honor in recognition of organizations that have taken action and positively affected their communities with effective social and cause marketing initiatives.
"We are honored to receive this prestigious award and to be recognized for our Judgement Free Generation initiative, which is integral to our culture and vision for the future,” said Chris Rondeau, Chief Executive Officer of Planet Fitness. “As the home of the Judgement Free Zone®, we have witnessed the amazing things that can be accomplished when people feel accepted and like they belong. We are committed to giving back by extending this philosophy of kindness and inclusion beyond our clubs to the youth in our communities, and would like to thank our franchisees and partners for their dedication to this mission. We believe that together we can and will empower the first Judgement Free Generation of youth."
The Judgement Free Generation launched in 2016. Focused on spreading kindness and preventing bullying in the afterschool setting, Planet Fitness partnered with Boys & Girls Clubs of America, the nation’s leading youth development organization supporting millions of kids and teens during the critical out-of-school time, and STOMP Out Bullying™ the leading and most influential anti-bullying organization for kids and teens in the U.S. The Company and its franchisees have donated more than $1.5 M to its charitable partners in support of this cause, have funded evidence-based training for Boys & Girls Clubs professionals and teen leaders to help create judgement free environments in their Clubs, and have launched the first of a series of Mini Judgement Free Zones, which are welcoming gym spaces in local Boys & Girls Clubs.
For more information about The Judgement Free Generation, please visit planetfitness.com/givingback.
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2017, Planet Fitness had more than 10 million members and more than 1,300 stores in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.
Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.
A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com.
VP of Public Relations & Communications
SOURCE Planet Fitness