The Chickery To Expand to the Middle East in 2017

Popular D.C.-Based “Better Chicken” Concept to Open in the UAE

June 19, 2017 // Franchising.com // Dubai, UAE, -  The Chickery, the Washington, D.C.-based “better chicken” fast casual franchise, has announced that its first Middle East franchise location is set to open later this year in Dubai. The restaurant will be located in the new Meeras development, La Mer.

The Chickery is a category leading “better chicken” concept that focuses on serving fresh, never frozen, antibiotic-free, and hormone-free chicken in a range of healthy to indulgent preparations using both rotisserie and fried chicken. The UAE location will offer Halal chicken as The Chickery is rolling out Halal products at all their locations.

The new location will serve The Chickery’s newest menu item, Rotisserie Fried Chicken (RFC), along with their full menu that includes their award-winning chicken fingers, rotisserie chicken, and an assortment of salads, sandwiches and gourmet sides. Additionally, one of The Chickery’s vegetarian options, the Buffalo Cauliflower Sandwich, was just recognized by QSR magazine as one of the most innovative menu items in America will also be included in the UAE’s menu.

Saleh Al-Samadi of ALSAMADI Group – Hospitality Division, is an experienced multiunit franchisee. He is also the master franchisee for Big Smoke Burger in the UAE and Qatar. When asked what drew him to invest in The Chickery, Al-Samadi says, “We saw a tremendous gap in the market for high quality, fresh chicken.  The superior food quality and combinations really solidified our choice to invest in The Chickery.” 

The Chickery has partnered with Fransmart, the franchise development company behind the explosive growth of restaurant brands like Five Guys Burgers and Fries, The Halal Guys, Slapfish, and Freshii, to support their expansion efforts. “Chicken is ‘the next burger’ and we expect to see a rise in chicken menu items in 2017,” said Dan Rowe, CEO of Fransmart. “This is a great time to bring The Chickery to Dubai and we are excited to offer this better chicken concept to the UAE.”

About The Chickery:

The Chickery is a fast casual restaurant on the cutting edge of the increasingly popular “better chicken” segment, offering real tasty chicken and sides. First and foremost, The Chickery is about premium, all-natural, antibiotic-free, and hormone-free chicken. We use quality, authentic ingredients to create recipes designed by a top chef. Not only is our chicken delicious, but our entire menu consists of options you simply won’t find at other chicken restaurants.

The Chickery is looking for additional experienced multi-unit food service operators to develop franchise territories in major markets internationally.

Click here to learn more about franchising opportunities with The Chickery.

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