Popular quick-service Mexican restaurant brand recruits industry veteran to assist with brand’s strategic growth
June 23, 2017 // Franchising.com // CHEYENNE, WY – Taco John’s® is known for delicious south-of-the-border spices, but their marketing team just added some heat as well!
The rapidly growing Mexican quick-service brand announced today that Tom Meyer has been hired as its new Vice President of Marketing. The long-time industry veteran will be responsible for the full spectrum of marketing, from brand strategy to pricing, advertising to social media, and everything in-between.
“We’re thrilled to welcome Tom to the Taco John’s team,” said Jim Creel, CEO of Taco John’s International. “His experience in building franchisee relationships and implementing successful marketing and media campaigns is exactly what we were looking for to help us continue our nationwide growth and industry leadership.”
Meyer brings an impressive marketing and advertising background on both the client and agency sides to his new role at Taco John’s. He began his career working in Carl’s Jr.’s corporate office and later became Director of Marketing at Del Taco, where he introduced a new brand story along with a series of new products and core menu promotions that helped reverse the brand’s declining transactions.
Over the last decade, Meyer shifted to the advertising agency side, where he was the Account Director for KFC’s largest co-op in the Los Angeles DMA, plus locations in San Diego and Arizona. He and his team were named the best local agency in the entire KFC system for two consecutive years and Meyer was the first-ever non-franchisee to win the KFC Franchisee Association’s Shining Star Award. He also ran Papa John’s largest co-op and previously headed up the Mimi’s Cafe and TGI Fridays accounts.
“I’ve been working in the restaurant industry ever since I graduated from college and I love the fast pace and connection with customers,” said Meyer. “It’s a real thrill to join a brand that already has a large, almost cult-like, following of loyal customers. I’m looking forward to working with our franchisees to build on that loyalty, developing the brand’s story and connecting with new customers who haven’t yet tried Taco John’s.”
Meyer earned his B.S. degree in Marketing from San Diego State University.
With its fusion of distinctive flavors and south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat and Potato Burritos, original Street Tacos and its craveable Potato Olés®.
About Taco John’s®
Taco John’s operates and franchises nearly 400 quick-service restaurants in 23 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne, WY. Taco John’s prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special recipes, seasonings and sauces. For more information or to apply for a position, visit tacojohns.com.