Dog Haus Gets Cocky With The Launch Of The Bad Mutha Clucka
Dog Haus Hatches New Menu Item with Fried Chicken Sandwich
PASADENA, Calif. - June 28, 2017 // PRNewswire // - Dog Haus, the celebrated gourmet hot dog, sausage and burger concept, announced today its foray into a brand-new menu category with the launch of its newest offering: the Bad Mutha Clucka. The crispy, umami-rich fried chicken sandwich will land at all Dog Haus locations on July 6th, coinciding with National Fried Chicken Day.
Bad Mutha Clucka features 100% All Natural Cage-Free Beer-Battered Chicken Breast with NO Hormones and NO Antibiotics (EVER), on a bed of lettuce, pickles and haus made miso ranch, served on grilled King's Hawaiian rolls. Bad Mutha Clucka is the result of Dog Haus' creative culinary collaboration with highly regarded chef and winner of Bravo's Top Chef Season 2, Ilan Hall (Ramen Hood, Esh, The Gorbals). Hall, who previously worked alongside the Dog Haus culinary team to create The Naughty Dog to promote Seth Rogan's Sausage Party movie, was welcomed back to collaborate on this exciting new item. After half a year of testing and taste trials, the resulting sandwich features chicken which is brined and fried, providing a subtle crunch with a gentle umami element from the miso and red chili flakes, which is balanced out by the sweetness of the King's Hawaiian rolls.
"For years we have pushed the limits of what gourmet hot dogs, sausages and burgers can look like by pairing high quality sourcing with inventive menu ideas to change the perception of what it means to enjoy these childhood favorites," says Hagop Giragossian, Dog Haus partner. "We are excited to push the boundaries a little further as we launch the Bad Mutha Clucka and continue to change the landscape of what guests can expect from a hot dog concept."
Dog Haus' launch of the Bad Mutha Clucka is a natural progression for the innovative brand that continues to define what it means to be a hot dog concept and has gained critical acclaim and national attention for its proprietary signature all beef dogs, hand crafted sausages and premium burgers. Dog Haus, which was included in QSR Magazine's annual 40/40 list for 2017, has helped lead the wave of Fast Casual 2.0, a segment of restaurants within the fast casual sector where the focus is on higher-quality ingredients, better service and a greater customer experience within a casual environment.
About Dog Haus
Dog Haus is a craft-casual hot dog concept known for its gourmet takes on hot dogs, sausages and burgers; premium shakes and soft-serve ice cream; and a beer program that spotlights local brews. Founded by partners Hagop Giragossian, Quasim Riaz and André Vener, three friends who share a passion for good food, creativity, quality and commitment to community, the first Dog Haus opened in Pasadena, California in 2010. Dog Haus has garnered critical acclaim for its proprietary signature all beef dogs and hand crafted sausages, as well as their humanely raised, genetically tested, 100% Black Angus beef burgers using no hormones and no antibiotics – never ever. Guests can choose from signature, one-of-kind Haus creations or customize their own from a wide array of unique toppings. Dog Haus currently has 23 locations open in five states with confirmed expansion of more than 450 franchise locations in Alabama, Arizona, California, Colorado, Florida, Illinois, Kentucky, Louisiana, Maryland, Michigan, Nevada, New York, Ohio, Pennsylvania, Texas, Tennessee, Utah, and Wyoming. For up to date location and brand information, visit doghaus.com or find us on Facebook, Twitter or Instagram @DogHausDogs.
SOURCE Dog Haus