Culver's Pays Tribute to Wisconsin Cheesemakers With Limited-Time Pub Burger

Restaurant Gets Cheesy With Wisconsin Big Cheese Pub Burger

PRAIRIE DU SAC, Wis. - July 5, 2017 // PRNewswire // - Driving to Wisconsin to taste world-famous cheese made by a renowned cheesemaker isn't always practical. Going to Culver's for the Wisconsin Big Cheese Pub Burger, a three-cheese ButterBurger® inspired by some of the state's most iconic cheeses, is.

To share the rich dairy heritage behind the restaurant's latest Pub Burger creation, Craig Culver, co-founder of Culver's, met with Kyle Cherek, Wisconsin food expert, to talk about the state's cheesemaking tradition and how the award-winning flavors of the following cheeses meld together to create a Pub Burger second to none:

  • a natural-aged cheddar cheese
  • a mild, salty and faintly sweet American cheese
  • a buttery, creamy and semi-soft Havarti cheese

It's no secret that Wisconsin is world famous for award-winning cheese, but what people often don't know is that these prized cheeses are from small, family-owned operations. As Cherek reflected on his travels throughout Wisconsin, he talked about the amazing number of awards cheesemakers receive, sharing, "This guy has more first-place medals than the state of France."

"We make the best cheese in Wisconsin," added Culver. "This Pub Burger is a tribute to the great cheesemakers of Wisconsin, and we're very proud of that."

You can view Culver's new 30-second spot here and a more in-depth cheese story: [https://www.youtube.com/watch?v=zRU-5S-2rCw].

Like all Culver's Pub Burgers, the Wisconsin Big Cheese starts with fresh, never-frozen Midwestern beef that's layered with cheddar, American and Havarti. We then add a creamy garlic mayonnaise that gives the sandwich some subtle savoriness. The Pub Burger is available until September 3 or while supplies last.

"The burger is proof that if you take great cooking and match it with great farming, you've got something that's indelibly delicious," concluded Cherek.

About Culver's

For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 600 family-owned and operated restaurants in 24 states. The restaurants' nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit http://www.culvers.com, http://www.culvers.com/facebook, http://www.twitter.com/culvers, https://plus.google.com/+culvers or http://www.instagram.com/culvers.

Contact:

Becca Vollmer
608.256.6357
bvollmer@hiebing.com

SOURCE Culver's

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