Burger 21® Brings Southern Comfort With Southern Lucy Burger And S’mores Shake Feature

Award-winning Fast Casual Concept Offers One-of-a-kind Stuffed Burger And S’mores Shake For Limited Time

July 20, 2017 // Franchising.com // TAMPA, Fla. – Burger 21® is turning up the southern charm as the award-winning “beyond the better burger” fast casual franchise today introduced a new Southern Lucy Burger and brought back a guest favorite, the S’mores Shake, available for a limited time. As a part of its unique culture, Burger 21® offers a rotating chef-inspired burger and shake combination to guests.

Guests can enjoy the featured menu items beginning July 21 at restaurants nationwide. Bursting with southern flavors, the Southern Lucy Burger features Certified Angus Beef® stuffed with American and Swiss cheeses, topped with crispy onion strings and bacon aïoli on a bed of house-made tomato jam with a toasted brioche bun.

The featured S’mores Shake is a previous guest favorite that is anxiously returning. This campfire classic is a creamy blend of vanilla ice cream, Ghirardelli® chocolate sauce and graham crackers, topped with a toasted marshmallow, mini graham crackers and more Ghirardelli® chocolate sauce. Both are available while supplies last.

“I love exceeding our guests’ expectations with powerful and unique flavor combinations that they won’t experience with a traditional burger and shake,” said Mike Remes, corporate chef for Burger 21®. “This latest feature combines the flavors of the south and delivers the ultimate dining experience for our guests.”

Recognition for Burger 21® includes being named one of the 10 best franchises to buy in 2017, winning the “Better Burger” category of the Franchise Times Zor Awards. The brand has also been named Entrepreneur Magazine’s Top New Franchises and Restaurant Business’ 50 Fastest-Growing Small Restaurant Chains of 2016. Additionally, the company has been ranked on Fast Casual's Top 100 “Movers and Shakers” for the last five consecutive years, while Burger 21® Founder and President Mark Johnston was acknowledged as one of Fast Casual’s “Top 25 People” of 2014 for his strategic leadership in the brand’s growth and development. Burger 21® also was named one of QSR's "Best Franchise Deals” of 2014.

For the latest special offers and promotions, download Burger 21’s “B Loyal” app from the Apple App Store or Google Play, and upon download guests will become eligible to receive a free Cheesy Burger. For more information on Burger 21®, please visit burger21.com and follow Burger 21® on Facebook and Instagram and Twitter.

About Burger 21®

With 21 locations now open in Florida, Georgia, Illinois, Michigan, New Jersey, New York, North Carolina, and Virginia, and approximately 15 in development in 11 states, Burger 21® is a “beyond the better burger” fast casual franchise concept founded in 2010. Headquartered in Tampa, Florida, Burger 21® is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground Certified Angus Beef® to chicken, turkey, vegetarian, shrimp and tuna burgers, fresh salads, all-beef hot dogs, chicken tenders and an extensive shake bar including hand-crafted shakes, floats and sundaes. Since its inception, the company has provided more than $196,670 in contributions as part of its “B Charitable” initiative, in which it donates 10 percent of its restaurants’ sales to local schools and charities on the 21st of each month.

Media Contact:

Morgan Butler
BizCom Associates

SOURCE Burger 21®



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