The Gents Place To Open First Location In Corporate Flagship Of San Antonio, Texas
Company Added
Company Removed
Apply to Request List

The Gents Place To Open First Location In Corporate Flagship Of San Antonio, Texas

Men's Grooming & Lifestyle Club Accelerates Texas Development With New Deal Agreement to Further Expand Brands Presence Throughout the State

July 31, 2017 // // DALLAS - The Gents Place, a lifestyle club bringing men's grooming to the next level, announced today that it has signed a new franchise development agreement, further expanding their presence throughout the state of Texas, to now include the brand's corporate flagship of San Antonio. New franchisees, Cecilia and Jack Johnson, will plan on opening the region's first location in the fall of 2018 with future plans to expand into neighboring markets thereafter. This agreement is part of The Gents Place aggressive expansion plans to grow the brand's presence throughout the state and beyond, with the ultimate goal of opening 150 clubs over the next five years.

"My husband and I have been interested in investing in The Gents Place for quite some time. I was part of the due diligence team at The Elevated Brands when TGP Franchising, LLC, franchisor of The Gents Place, was formed. Based on the review of operational performance of the existing clubs during this process, we knew we wanted to invest in the brand. The underlying recurring revenue model that The Gents Place is built on is attractive as an investor. In addition, The Gents Place provides a first-class experience to their members and guests delivering the belief that confident individuals can change the world. The Gents Place is a brand we're proud to be a part of," said franchisee Cecilia Johnson.

The San Antonio location will be owned by Cecilia and Jack Johnson of JDH Ventures, LLC. The Johnsons believe that men care about their appearance and understand that it is a reflection of their personal brand. The overall service offerings and experience in an upscale club-like atmosphere provided to members and guests establishes a basis for men to build this personal brand. In addition, Cecilia has experience in the industry, serving as chief financial officer of Massage Heights Franchising, LLC in addition to serving as Treasurer for TGP Franchising, LLC.

"The concept is rapidly growing in Texas with locations now in Dallas, Frisco, Southlake, and Houston in the pipeline, we are beyond thrilled to be expanding the brand's presence into our corporate offices home town of San Antonio with Cecilia, a franchisee who understands the intricacies of our brand," said Ben Davis, founder and president of The Gents Place. "We have said it time and again, the male grooming segment is an underserved one and with San Antonio being the 7th most populated city in the U.S., home to many of our core customer base, we believe we have a unique opportunity to make a real impact in the lives of our members in this community."

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.

The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), a location in Leawood, Kansas in addition to the development of locations in Austin, Houston and Chicago. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, and Virginia. The brand is aggressively targeting Atlanta and South Florida for franchise expansion.

Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing hands-on training for club employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development at or visit Financing is available through the Small Business Administration for qualified franchisees. For more information visit Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

The Gents Place's robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. In 2016, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.

About The Gents Place

The Gents Place is the next level in men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

Media Contact:

Courtney Whelan
Fish Consulting

SOURCE The Gents Place



comments powered by Disqus
Share This Page

Subscribe to Our Newsletters