First and Only Major National Burger Chains Serve No Antibiotic Ever Charbroiled Chicken, Prioritizing Quality and Flavor, Including the New Charbroiled Hawaiian Chicken Sandwich
August 08, 2017 // Franchising.com // FRANKLIN, TN – Carl’s Jr.® and Hardee’s®, renowned for their history of innovative burgers and sandwiches, announced a dynamic lineup of no antibiotic ever charbroiled chicken sandwiches. Carl’s Jr. and Hardee’s continue to be at the forefront of evolving consumer tastes and learning more about the story behind the food we eat, from unique cooking methods to sourcing quality ingredients across the menu at both restaurants.
Now both brands are turning their focus to creating a better grilled chicken with a lineup of Charbroiled Chicken sandwiches featuring no artificial ingredients, no preservatives, and no antibiotics ever. CKE Restaurants Holdings, Inc. (“CKE”), parent company to Carl’s Jr. and Hardee’s, is ensuring its sandwiches stand apart from the other dry and rubbery options with authentic, fire-cooked flavor straight off a backyard BBQ grill, that tastes better than any other.
Starting with a sea salt marinade, CKE’s chicken is then charbroiled at over 800 degrees, a process that locks in juice and flavor and creates a plump sandwich that is tender and tasty. Adding to its appeal are unique textures and tastes like the new Charbroiled Hawaiian Chicken Sandwich, which features hand-grilled pineapples and teriyaki sauce, a sweet and savory flavor profile perfect for today’s palates. The new charbroiled chicken lineup also includes the Charbroiled Chicken Club and the Charbroiled BBQ Chicken Sandwich.
“CKE is proud of our heritage as innovators of delicious menu items, ingredients and dining experiences,” says Owen Klein, Vice President of Global Product Development and Innovation. “We strive to evolve as quickly as our customers’ tastes and expectations, ensuring new steps forward like our Charbroiled Chicken lineup continue to deliver on our promise of made-to-order meals you can enjoy and feel good about.”
CKE picks up where it left off with the launch of the category’s first-ever grass-fed beef burger, with no added hormones or steroids, at Carl’s Jr. in 2015. With the new Charbroiled Chicken lineup, CKE is also ensuring its chicken filets are never exposed to antibiotics. All three sandwiches are all featured on menus at both Carl’s Jr. and Hardee’s restaurants alongside other signature handmade American classics, like hand-breaded chicken tenders, made-from-scratch biscuits and hand-scooped ice cream milk shakes.
Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. The statements no antibiotics ever, no artificial ingredients, no preservatives, grass fed and no added hormones or steroids refer only to the sandwich’s chicken or beef patty, as applicable.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, Tenn. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand under two names, acknowledging the rich regional heritage of both banners. After recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised, with international restaurants representing 21 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.