Pure Barre Announces Maria Menounos As Brand Ambassador

Partnership Aims To Empower Clients Through Innovative Technique And Elevated Community

DENVER - Aug. 14, 2017 // PRNewswire // - Pure Barre, the largest and most established barre franchise in North America, today announced a partnership with host of SIRIUS XM's "Conversations with Maria Menounos," AfterBuzz TV CEO and two-time The New York Times best-selling author of the acclaimed "The EveryGirl's Guide to…" series Maria Menounos. Officially joining Pure Barre's community of over 550,000 enthusiasts, Menounos will serve as a brand ambassador for the company to support its core mission of empowering bodies and minds everywhere.

"I fell in love with Pure Barre within the first session," said Menounos. "I always say 'work smarter, not harder,' and feel like Pure Barre is just that – small movements that amount to big, transformative changes both physically and mentally. That special time that's pure-ly devoted to myself is priceless. I am thrilled to join the Pure Barre family and look forward to spreading the word about its unparalleled technique and powerful community."

Pure Barre's partnership with Menounos comes on the heels of founder Carrie Dorr returning to the company earlier this year. Building on Dorr's original mission when launching the brand in 2001, Menounos will support Pure Barre's commitment to bringing its technique and community to new audiences – celebrating a healthier, stronger, more empowered life. Additionally, the actress will help further expand the Pure Barre community, helping to spread the word about its new class offerings that will provide a greater variety of challenging workouts for clients.

Menounos officially kicks off her partnership today to celebrate the launch of Pure Barre's new class offering, Pure Empower. Utilizing the ballet barre, platform, free weights and ankle/wrist weights to challenge the cardiorespiratory system, Pure Empower is a total body strength training and cardio-centric workout designed to sculpt the entire body and increase heart rate while maintaining a low impact nature. As the cardio complement to Pure Barre Classic, the addition of Pure Empower will provide clients with a comprehensive and well-rounded fitness experience. Menounos will support the launch of Pure Empower by spreading the word through her social network and hosting a charity class in support of women's empowerment this Fall.

"As a strong proponent of female leaders and entrepreneurs, we could not be happier to welcome Maria to the Pure Barre family," said Scott Breault, chief marketing officer for Pure Barre. "She exemplifies so many of the wonderful qualities that Pure Barre stands for, and can tuck with the best of them, too! We look forward to working closely with Maria to generate greater brand awareness and introduce new class offerings over the coming months."

Pure Barre continues to thrive in the competitive fitness landscape with more than 450 studios, three times the volume of any other barre concept. The company is projected to open 75 new studios in 2017 and have more than 1,000 studios open in the U.S., Canada and around the world by 2021. For more information about Pure Barre, please visit www.purebarre.com.

About Pure Barre

Pure Barre is the largest, most established barre franchise with more than 450 studios across North America. With a dedicated following of 550,000+ clients including brand ambassador Maria Menounos, Pure Barre focuses on small movements that result in big changes. Pure Barre's innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming. For more information, visit www.purebarre.com.


Media Relations

SOURCE Pure Barre



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