September 06, 2017 // Franchising.com // CHICAGO – This September, Bottle & Bottega is baring it all for the boys.
The national paint-and-sip studio concept, known for creatively disrupting its category with its one-of-a-kind nude model painting classes, is taking ladies’ night out to a whole new level by undressing the truth about one of the most significant health issues facing American men today – prostate cancer.
In honor of Prostate Cancer Awareness Month, participating Bottle & Bottega studios are “Painting for Prostate Cancer Awareness” by donating a portion of event proceeds from nude model paint nights to the Prostate Cancer Foundation (PCF). From September 5 to October 2, guests are invited to attend select nude model painting events to partake in an instructor-led art tutorial and create a masterpiece of the human form, all while supporting PCF’s mission to cure prostate cancer.
“Statistically, nearly 1 in every 7 American men will be diagnosed with prostate cancer during their lifetime, so it’s certainly an issue that hits home for many of our employees, artists and guests,” said Nancy Bigley, CEO of Bottle & Bottega. “We have strong ties to the neighborhoods we’re in, so we’re using our boldest events to stir up buzz and rally awareness around prostate health. It’s really a symbolic way to recognize the beauty of the human body and support life-saving prostate cancer research initiatives.”
In conjunction with the nude model painting event proceeds, Bottle & Bottega is also hosting a “Bottled Blue” social media contest to further raise awareness for those affected by prostate cancer. Guests are asked to bring in empty wine bottles to any studio event, which they can paint light blue in association with PCF’s ribbon color and in support of their mission. No wine bottle? No problem. Guests can also choose to visually display their support by painting a light blue ribbon on their nude model painting.
To enter the contest, event attendees are asked to upload a picture of their blue wine bottle or blue ribbon canvas addition to social media with the hashtag #BottledBlue. Guests who participate are eligible to win a gift card toward upcoming paint parties. Plus, for every #BottledBlue photo that is captured and submitted, Bottle & Bottega is donating $1 to the PCF.
Bottle & Bottega is one part artistic adventure and one part cocktail party, bringing out the creative side in everyone regardless of skill. Through a blend of hands-on professional art instruction and, of course, a glass of wine or beer, Bottle & Bottega helps guests create a masterpiece that they can be proud to take home.
For more information on Bottle & Bottega and a list of studio locations, visit www.bottleandbottega.com.
A stroke of artistic genius paints a totally new picture of what is possible when friends, couples or colleagues get together for a Bottle & Bottega art party - an experience unlike any other. One part artistic adventure and one part cocktail party, Bottle & Bottega inspires the inner artist in everyone regardless of skill or practice, through a blend of hands-on art sessions, on-site professional instruction and, of course, a glass of your favorite wine. Bottle & Bottega paint and wine parties are perfect for individuals, couples and groups of all sizes for a variety of personal and professional occasions.
Bottle & Bottega is the art innovation leader in the paint & sip space, inspiring multiple art form innovations since 2009. For more information about Bottle & Bottega visit http://bottleandbottega.com.
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $670 million and provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. For more information, visit www.pcf.org.
Public Relations Associate
SOURCE Bottle & Bottega