October 30, 2017 // Franchising.com // NEWTOWN, Pa. - The battle against cancer is never fought alone, which is why Applebee's® Neighborhood Grill + Bar locations owned and operated by The Rose Group teamed up to raise more than $275,000 for Alex’s Lemonade Stand Foundation (ALSF) during their annual fundraising campaign and over $3 million since the inception of this fundraiser 13 years ago. This fundraiser is now a national initiative for Applebee’s restaurants aimed to raise money and awareness of childhood cancer causes. Applebee’s restaurants surpassed their $1 million goal and raised more than $1.3 million for the foundation this year.
Fundraising efforts included donating $.25 of each Summer Squeeze, Lemonade Quencher, frozen or flavored lemonade sold during the campaign. They also sold lemon-shaped pin-up cards in $1 and $5 increments. Guests that donated $5 or more were automatically entered to win a Free Applebee’s for a Year prize package.
“Our locations and the communities they serve are passionate about teaming up to help, especially when it comes to raising money for Alex’s Lemonade Stand every year,” explains CEO of The Rose Group, Jeff Warden. “I’m always blown away when we see the total amount raised each year. The engagement and drive our team and followers have to help such a worthy cause is truly humbling.”
The Rose Group team initiated this partnership with ALSF back in 2005 when the non-profit was founded. The Rose Group raised over $275,000 for ALSF this year alone and has raised over $3 million since 2005. Over the past 13 years, Applebee’s has built a national partnership with ALSF and raised more than $8 million to help fund childhood cancer research and family support programs.
Alex’s Lemonade Stand Foundation fights childhood cancer one cup of lemonade at a time in honor of founder, Alexandra Scott. She held her first front yard lemonade stand when she was battling cancer at just four years old. It was her mission to raise money and awareness of childhood cancer for research into new treatments and cures, and to inspire others to get involved and make a difference for children with cancer.
For more information on the partnership between Alex’s Lemonade Stand Foundation and Applebee’s, please visit https://www.alexslemonade.org/campaign/business-partners/applebees.
The Rose Group, headquartered in Newtown, PA, is the 55th largest restaurant franchise company in the United States. They currently own and operate 56 Applebee’s Neighborhood Grill and Bar restaurants in Eastern Pennsylvania, Maryland, New Jersey and Delaware. The company is the first franchisee for Corner Bakery Cafe, operating seven cafes in Eastern Pennsylvania and one in New Jersey. The Rose Group also co-owns and operates two Shannon Rose restaurants, an independent Irish pub and restaurant in North Jersey. More information on The Rose Group can be found on their website at www.therosegroup.com.
Applebee's Neighborhood Grill + Bar offers a lively casual dining experience combining simple, craveable American fare, classic drinks and local drafts. All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service. Applebee's is one of the world's largest casual dining brands; as of June 30, 2017, there are nearly 2,000 Applebee's franchise restaurants in all 50 states, Puerto Rico, Guam and 15 other countries. Applebee's is franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.
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Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $150 million toward fulfilling Alex’s dream of finding a cure, funding over 800 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.