Pirtek Ready for Fourth Season as Corporate Sponsor of Snocross Series
Company’s social media personality “Gary the Groomer” to offer track condition updates, posts on digital platforms to promote this year’s high-adrenaline races
November 13, 2017 // Franchising.com // Rockledge, FL, USA - Come Thanksgiving weekend, the world’s largest snowmobile racing series kicks off a new season, with Pirtek USA as a corporate sponsor for the fourth consecutive year. The AMSOIL Championship Snocross Series will begin with the AMSOIL Snocross National Nov. 24-26 in Duluth, MN.
Snocross is a sport that operates on the same principle as motocross, but with high-performance snowmobiles in the place of motorcycles. Competitors are known for their dramatic jumps and high-adrenaline acceleration around banked corners.
Pirtek will be a sponsor throughout the entire series, but is the title sponsor of the Pirtek Snocross National Presented by Jimmy John’s, which runs Jan. 5-6 at Canterbury Park & Racetrack in Shakopee, MN.
“We look forward to Snocross season every year,” said Glenn Duncan, executive director of Pirtek USA. “These drivers are first-rate competitors and they provide a tremendous amount of thrills and entertainment for the fans. We enjoy our role as sponsor.”
The only franchise of its kind in the United States, Pirtek provides hydraulic and industrial hose replacement sales and services. There are 73 Pirtek Service & Supply Centers and a fleet of Mobile Service Vehicles throughout the United States. Globally, Pirtek has more than 400 locations and 2,000 Mobile Service Vehicles in 23 countries around the world.
As a sponsor, Pirtek will have its branding displayed on all the snowmobiles in the Pirtek Snocross National Presented by Jimmy John’s. There will also be Pirtek commercials on the track’s screen, on-track signage and other displays of the Pirtek brand during that event.
The Snocross track groomers will display Pirtek’s logo during the entire series. The groomer branding opportunity led to Pirtek’s creation of “Gary the Groomer,” a digital media character who will now be featured on the Snocross.com website. This is Gary’s second season on social media promoting Pirtek’s involvement in the series. In addition to Twitter, @GaryTheGroomer is featured this year on Facebook and Instagram. He will also be the series’ official source of track condition updates on livestream and social media during the event days.
The season runs the entire winter, finishing up in Lake Geneva, WI, with the RAM Trucks Snocross Grand Finale on March 16-18.
Pirtek is the fluid transfer solutions leader in sales and service and the only franchise of its kind in the United States. Pirtek boasts more than 400 Service & Supply Centers in 23 countries around the world, and has more than 30 years of experience in the hydraulic and industrial hose replacement field. Powered by an industry-leading approach to sales and service and backed by a corporate center passionate about its franchisees and customers, Pirtek offers unmatched service and logistics. For additional information about Pirtek USA, visit http://www.Pirtekusa.com.
PR on behalf of Pirtek USA
Strategic Public Relations