7-Eleven Engages with Customers Outside The Box
November 15, 2017 // Franchising.com // IRVING, Texas - Today, 7-Eleven, Inc. launches a trailblazing chatbot platform that is poised to propel the convenience retailing industry into a new era of “conversational commerce.” The company has a compelling history of innovation, being the first company to sell fresh brewed coffee in to-go cups, operate 24 hours a day, and have a self-serve soda fountain. The retail giant’s culture of innovation only continues to expand, constantly reaching more customers in a way that makes engaging with 7-Eleven delightful and effortless.
The 7-Eleven Bot on Messenger allows millions of 7-Eleven fans to engage with the brand from within one of the world’s most popular social channels, Facebook. Approximately 1.3 billion people use Messenger each month and 7-Eleven saw a unique opportunity to reach customers in their online ecosystem by leveraging the Messenger app. The cutting-edge technology is driven by Conversable, a conversational intelligence software platform that leverages automation and machine learning technology.
Here’s how it works: Consumers using Messenger can engage in a conversation with the 7-Eleven Bot by chatting with 7-Eleven on Messenger. The chatbot allows customers to engage with 7-Eleven easily and quickly. Users can sign up for the 7Rewards® customer loyalty platform, find a store location near them, learn about the latest discount offers … and so much more, 24/7.
“Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7-Eleven Bot on Messenger allows that to happen,” said Gurmeet Singh, 7-Eleven Chief Digital Officer. “We are launching a unique loyalty experience for our consumers through an intelligent BOT. Using groundbreaking technology, customers immediately receive a digital card in messenger and can scan to start earning points, check status as well as collect coupons when they choose. Bye-bye physical loyalty cards. This new form of customer experience proves that 7-Eleven is redefining convenience through digital as well as pioneering a new era of loyalty programs. Our digital team constantly looks for new and innovate ways to surprise and delight our customers.”
This cutting-edge 7-Eleven Bot on Messenger platform is the latest innovation for the 7-Eleven Digital team, which is using a wide range of advanced technologies to appeal to the needs of on-the-go, time-starved and digital-reliant consumers, especially those in the Millennial and Gen Z demographics. The company is consistently developing new ways they can delight and surprise customers while researching even better solutions to consumer issues.
The 7Rewards loyalty program has recently expanded to gives members the opportunity to earn and redeem points - including bonus points - while they shop. This is in addition to the original “Buy 6 Cups-Get the 7th Free” 7Rewards offer on any 7-Eleven® proprietary beverages such as coffee, Big Gulp® fountain drinks and Slurpee® semi-frozen drinks. Digital coupons are also redeemed through the 7Rewards app, which can be downloaded from the Apple Store or Google Play. Customers can earn, participate and get rewarded in more ways than before.
A few of 7-Eleven’s many other customer-centric innovations: the growing availability of Amazon Lockers for package pickup; expansion of on-demand customer delivery service in 35 cities in collaboration with Postmates®; and an alliance with the PayNearMe® app to help cash users pay for a variety of bills within a 7-Eleven® store.
Not only will the 7-Eleven Bot on Messenger improve and advance, but the chatbot is just the beginning of 7-Eleven’s digital innovation. The retail giant will continue to implement more ground-breaking digital revolutions to enhance the customer experience, solve more problems, and make engagements with 7-Eleven even more delightful.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer-loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
Conversable is a conversational intelligence platform that powers the intersection of AI with messaging and voice. This AI-driven platform helps brands reach customers with automated experiences on all major messaging and voice applications. Global brands trust Conversable technology to enable conversational commerce, resolve common customer requests and deliver content on-demand to reach their customers where they are. Conversable was founded by Andrew Busey and Ben Lamm. The company is headquartered in Austin, Texas, with additional offices in Dallas. To learn more, please visit www.conversable.com.
SOURCE 7-Eleven, Inc.
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