Men's Grooming & Lifestyle Club Opens First Franchised Location
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Men's Grooming & Lifestyle Club Opens First Franchised Location

On the heels of a strong first year in franchising, The Gents Place opens its first club in Chicago

November 16, 2017 // // DALLAS - The Gents Place, a lifestyle club bringing men's grooming to the next level, announced today the opening of its first franchised location since launching its national franchise program last summer. With an impressive 10 agreements signed in its first year and four corporately owned clubs currently open throughout Dallas and Kansas City, the new location has expanded the brand's presence to Chicago with their first, but certainly not last, location within the popular city. Situated in the bustling Chicago Loop, The Gents Place strategically converted what was once The 316 Club located at 175 West Jackson Blvd into its first club in the state of Illinois. The Gents Place will be opening its second franchised location in Houston in early 2018 with additional Chicago and Houston area licenses already awarded and in development.

"We have been enthusiastically pursuing Chicago for quite some time now. With the vast potential for economic development and the male demographic of The Loop, we always knew Chicago was a city our brand would thrive in," said Ben Davis founder and president of The Gents Place. "The interest in men's grooming is at an all-time high and we're thrilled to be expanding our footprint into a market with an audience seeking to look and feel their most confident best."

The Gents Place Chicago will be owned and operated by Peter Terracina, who signed a multi-unit franchise agreement with the company back in March, opening its doors on November 30th. Located in the heart of Chicago's Loop, what was once The 316 Club has transformed into The Gents Place first franchised location, which will offer its unique grooming services, globally sourced retail goods and unparalleled guest experience. With strong ties to the Chicago market, Terracina has plans to open a second club in the Fulton River District in 2018.

"I am truly honored to not only be opening the brand's first club in the Chicagoland area, but also the company's first franchised location in its nearly 10 year history," said Terracina. "I'm extremely confident going into this first opening knowing that I have the support and guidance of The Gents Place leadership team and proven business model behind me and know that the gentlemen who live and work in Chicago are going to find the same passion for this concept as I have. I look forward to welcoming them to The Gents Place and playing a part in enhancing their daily grooming routines."

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.

The company currently has three lifestyle clubs in North Texas (Dallas, Southlake and Frisco), a location in Leawood, Kansas in addition to the development of locations in Austin, Houston, San Antonio and Illinois. The company is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida and Illinois.

Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing hands-on training for club employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To learn more about ownership opportunities with The Gents Place, contact Pete Wei, Franchise Development at or visit Financing is available through the Small Business Administration for qualified franchisees. For more information visit Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

The Gents Place's robust franchise growth is backed by Elevated Brands, a brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise. In 2016, Elevated Brands invested in The Gents Place to help grow the brand nationally through the franchising model.

About The Gents Place

The Gents Place is the next level in men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

Media Contact:

Courtney Whelan
Fish Consulting

SOURCE The Gents Place



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