Century 21 Real Estate Launches Recruiting Campaign, Urging Ambitious Go-getters To Join The Relentless

Creative Targets Self-starters, Workhorses And Midnight Oil Burners

November 27, 2017 // Franchising.com // Despite today’s war for talent, talent acquisition efforts in the real estate industry largely remain uninspired. Century 21 Real Estate, franchisor of the iconic Century 21® brand, is on a mission to change that. The brand today announced the launch of a new recruiting platform.

The campaign, which includes tongue in cheek out of home, audio streaming and social ads is strategically timed in the wee hours of the night and morning, targets entrepreneurial-minded self-starters, doers and workhorses - whether they are up early, on the go, “always-on” or fighting sleep.

“As a company built by entrepreneurs, we’ve long known the parallels between agents and innovators, regardless of industry, when it comes to mindset and drive. We’re looking for the best and the brightest, not only within the real estate industry, but also outside it,” said Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. “This campaign gives us a new platform to speak and appeal to the go-getters - the ones who always give 121% - and encourage them to join the relentless.”

The creative, which launched Monday in Boston, Indianapolis and Seattle.

This recruiting campaign points to a new era at Century 21, which was ushered in by Nick Bailey’s appointment as President and CEO.

SOURCE Century 21

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

The Simple Greek
The Simple Greek is a restaurant concept that serves authentic recipes straight from Ancient Greece with fresh, premium ingredients in an open...
Row House
Row House is a network of premium boutique indoor rowing studio, delivering a low-impact, high-energy workout focused on generating team energy.
Roy Rogers Family Restaurants
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept.
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...
Beverly Hills Rejuvenation Center
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.