November 27, 2017 // Franchising.com // Despite today’s war for talent, talent acquisition efforts in the real estate industry largely remain uninspired. Century 21 Real Estate, franchisor of the iconic Century 21® brand, is on a mission to change that. The brand today announced the launch of a new recruiting platform.
The campaign, which includes tongue in cheek out of home, audio streaming and social ads is strategically timed in the wee hours of the night and morning, targets entrepreneurial-minded self-starters, doers and workhorses - whether they are up early, on the go, “always-on” or fighting sleep.
“As a company built by entrepreneurs, we’ve long known the parallels between agents and innovators, regardless of industry, when it comes to mindset and drive. We’re looking for the best and the brightest, not only within the real estate industry, but also outside it,” said Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. “This campaign gives us a new platform to speak and appeal to the go-getters - the ones who always give 121% - and encourage them to join the relentless.”
The creative, which launched Monday in Boston, Indianapolis and Seattle.
This recruiting campaign points to a new era at Century 21, which was ushered in by Nick Bailey’s appointment as President and CEO.
SOURCE Century 21